In the ICU - Multibillion merger of Getty Images and Shutterstock - Stock Photography on Artificial Respiration

In, what appears as a desperate and bold move, Getty Images and Shutterstock announced a merger, Getty Images getting the bigger package at evidently, the control.

Looking at the development of both their stock prices, it is obviously a chance for their shareholders to sell high before it all goes to hell.

Here is the official notice sent by email to all Getty contributors:


"Dear Creator/Contributor,

As Getty Images approaches our 30th anniversary, we are excited to share the news that Getty Images and Shutterstock have announced an agreement to merge. The company will operate under Getty Images Holdings, Inc. The official press announcement can be found here.

It’s important to note that it will take time for the transaction to close. The merger is subject to the satisfaction of customary closing conditions, including receipt of required regulatory approvals and the approval of Getty Images and Shutterstock stockholders. As a result, the merger is not closed, and each company will continue to operate independently in the interim, and it will be business as usual with respect to your relationship with Getty Images.

We are undertaking this merger in large part because we expect it to provide expanded reach for your content, support for new asset types and formats and enhanced support and tools to manage your work.

We believe in creativity. We believe in the power of imagery. We believe pre‑shot solutions represent an efficient and powerful tool for our customers. We believe in the opportunity of AI, but the need to compensate creators for the use of their work. These beliefs will not change with the transaction.

Over the coming months, as we move to close, we are committed to sharing updates.

We thank you for sharing your talent, content and trust with Getty Images and we look forward to providing expanded opportunities and capabilities going forward.

Best wishes,

Craig Peters
CEO, Getty Images"




Of course, the official announcement is too vague but it is clear that both companies suffer drops in revenue since AI image generation services have been made publicly available.

Just to note that these two companies are the top two biggest entities in this type of business.

So, as we know there are two sides of every business move - one beautiful and one true.


Personally, that's bad news for me as some of my income comes from stock photography.

I deleted my iStock account (that's Getty brand) a couple of years ago when I started to get commissions of $0.01-$0.03 and that was just ridiculous.

However, Getty has not been accepting any AI generated stuff while Shutterstock does accept them. I was considering starting to upload my pictures again but with this move it is clear that AI is back in the big business as despite stating they want to pay their contributors it's actually saving their own asses by putting anything and everything on sale.

Shutterstock is also no-go for me as they cut the minimum contributor payment from $0.25 to $0.10. It was a clear message their company "values" are more important than people, working for them. I haven't uploaded a single picture since.

Adobe and Alamy, the agencies I presently use will also suffer as some customers will switch to the new-old "Getty" as their stock database will become bigger after the merge.

Stock photography is definitely in the ICU but it may be too late already.

It's not R.I.P. yet but it seems it's getting there unless all stock agencies decide to clear their databases from AI generated shit. Of course, they cannot do that as this will decrease instantly their sales. So the end is there, it's not if but when.

Stock price charts curtesy of finance.yahoo.com

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Oh the days when a single photo of mine accrued £1000 after multiple sales are long distant. I stopped contributing to Alamy some time ago but do make the occasional sale still. Very rare and never for much.

It’s a shocking mess.

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Yes, same experience with me here on Alamy. I try to submit a few photos once a week to try to poke their algorithms ;)
Less sales but better than the min. $0.33 by Adobe.
I read somewhere that Adobe's Creative Cloud plan for photography is getting a 50% price increase soon so that would be the next "great" news I am afraid :)

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It is obvious and sad to see they are doing this move for their shareholders interests only.

It also looks like they are running scared of AI which is daft no matter how good AI is or gets it will just make a photograhers work worth more.

People have not stopped painting or collecting an artists work just because we can print pictures.

Every industry goes through these stages of change and as much as i can admire what AI can create, there is no real effort put into to the work.

Also there is no actual AI as such, AI pictures and text are just dragged into a computer program from content already on the internet and organised into a pattern at speed.

So yeah it is cool but it is certainly not the same as a real picture, painting or capture.

It is sad they lowered what the content creator gets it is already kind of low in my opinion.

Wishing you success my friend
@lightcaptured


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This post has been curated by the Alive And Thriving Team, we curate good content in the We Are Alive Tribe that is on topic for #aliveandthriving, and it's included in our daily curation report on @aliveandthriving, plus @youarealive is following our Curation Trail.

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Thank you, Ben, those are all valid points.

I have just shared my concerns that it's getting even worse as I see a huge drop in my own sales already.

Most of the people will go for the free imagery even if it has flaws, just because it's "free".

I guess it's never too late to become a programmer 😂🍻

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This merger indicates that their business wasn't going well. Otherwise, they wouldn't merge!

AI will take over everything!!

!PIZZA

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Well, AI may take over everything one day and probably that day is coming closer. Still, though, cheap labor is needed to produce energy for the computation power and someone still has to manufacture computer components and build, maintain and clean the server rooms. Once AIs start producing robots that do all that, then we are all doomed. Thank you! :)

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I just hope there are no service interruptions with these changes. !BBH !ALIVE

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