"Your Friends And Family Might Not Be Your Customers ."

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Good day, my beautiful people of the hive.

Before starting my business, I thought my friends and family would be potential customers, but I was proved wrong.

It all started when my best friend went to another hair vendor to buy hair, even though she knew I was in the hair business. The worst part was that she wore the hair and came to my shop. I calmly asked her why she went to another place to buy hair and she responded that she could buy from whoever she liked, not necessarily me.

When my cousin was preparing for her wedding, I was excited that I would be able to sell my products to her, her mother, and mother-in-law and have her refer her bridal party to me. However, the wedding came and went and she didn't buy any hair from me.

This made me realize that my friends and family shouldn't be my only customers. I started advertising my business seriously, both online and offline, and customers started coming.

Instead of waiting for my friends and family, I turned my customers into friends and they started referring their friends to me. My business started growing as a result.

In conclusion, when starting a business, don't rely solely on your friends and family as customers. Customers can be found everywhere.

Thanks for reading.

Note: The picture posted here is mine.

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15 comments
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Indeed customers can be seen everywhere... you don't need to limit yourself to your friends and family. all u need is to build relationship outside family. all thanks to digital world, things are made easy via online

Nice insight my dear 💞

!hiqvote
!LADY
!ALIVE

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@uchechi123! You Are Alive so I just staked 0.1 $ALIVE to your account on behalf of @nkemakonam89. (2/10)

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Thanks dear, digital marketing is the best marketing strategy in this modern world, seeing is believing , thanks for this wonderful comment @nkemakonam89.

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You did the right thing by marketing your product in different platforms and not depending on them only...you never can tell wen your business starting booming you will see them wanting to buy your product from you...thanks for sharing now I know how business works.

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Thank you so much dear @ucloveth, they have started coming back to patronize me now, but then, I still don't depend on them, I appreciate you

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