The Most Successful Brands Are Predictable: Here's Why - On Ecency

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Hi there friends on Hive, Ecency and all other Frontends on this beautiful Web3 Blockchain.

I wanted to share yet another great secret that huge business organizations use in staying at the top of their own game.

Some giant business organizations like Apple, Google, Samsung which well fall under the technology sector and we have huge companies like McDonalds under food sector. It could literally be any sector at all. There's this one strategy they keep employing in their business and it's one word;

PREDICTABILITY

When it comes to brand experiences, I believe that predictability is truly the ultimate key. Let me explain why.

Just think about your preferred fast-food restaurant. A lot of people would say it’s McDonald’s. But we all know that this is not a gourmet meal, or some type of world class French and Italian food. So why does it remain so popular?

It is because anywhere you go in this world, a McDonalds burger tastes the same. That’s predictability for you.

It's literally the biggest food industry in the world today. You can travel to just about any country and see McDonald's right there.

Check out this video of their ads perhaps it would wet your appetite through the blog...

Now let us examine McDonald’s more closely. They have this policy called “846 rule”. What is meant by that? Well, it means in no circumstances do they allow anyone to spend more than 8 minutes and 46 seconds at their drive through window.

If you do, they ask you to leave the queue, and then they’ll bring your food later on once again. Why do they resort to these steps? This is because they want speed and efficiency across all their restaurants around the globe each time without fail.

Now, let's look at Apple. Don't you expect that when your Apple phone is turned on, it may appear and work in a way? Just imagine if the font changed each time you started off your phone. This would be an irritation as well as inconvenience. That’s why Apple keeps their user interface predictable so that once they start using it again; they get the same experience.

Now, what’s the whole idea here? No matter what you sell, predictability remains to be an important factor. Customers anticipate what will happen anytime they come out with a brand interaction. They crave uniformity and trustworthiness. That’s what makes them want to come back again and again.

However, there are those who may think that being predictable is boring. People might say “But I want excitement and surprise.” Yes, sure enough that too is essential. However, predictability does not mean one cannot be thrilling. It only implies that every time you make promises you never fail to deliver them.

Think about it this way. It’s like when you order a Big Mac, all of us know what we’re getting. But that doesn’t mean it isn’t delicious, right? It is also the same for brands. When customers are aware of what to expect they feel secure and surefooted. This is what makes them loyal.

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Now let’s talk about how you can make your brand more predictable. Your brand delivery is where it all begins. Consistency matters in everything from product designs to customer service to marketing efforts. For your brand, you want each encounter to be familiar and dependable.

Take a page from McDonald’s. Their food may not be gourmet but they understand how to make their customers happy. That is why they are the biggest fast food company on the planet. It was no coincidence.

So guys, next time you think about your brand strategy remember that predictability matters so much. This may not seem thrilling, but it is the key to success.

Whether you sell burgers or smartphones, what matters most is how constant you are in doing business. Thus, take cue from McDonald’s and ensure that your brand is as predictable as possible. Your customers will appreciate this.

Thanks so much for the time and would enjoy your feedbacks in the comments.