Hive With More Entertainment - The Adoption Secret
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Hi there everyone, TheRingMaster is back again and boy do I have a thought-provoking question for you today.
How come people pay monthly just to be a Neflix subscriber?
How come people take cash to buy games on PC, Mobile Phone, PlayStation or Xbox?
How come lots of people don't earn anything from YouTube and TikTok yet some spend most part of their day engaging on such platforms?
The answer is in one word and that's Value. It's value for money. People would exchange money for anything they consider valuable either being helpful to solve a problem or entertaining. Although platforms like YouTube and TikTok could be a go-to for answers to questions, I believe most of the users are there for one thing, to be entertained and have a good time.
Hive which I consider my favorite social media platform does a great job in creating a decentralized social media zone where we the users can have the freedom and liberty to share honest opinions on things that matters to them without the fear of censorship and control from organizations and government. If Hive maintains this quality which of course it would at any level or scale and improves scalability, Hive will be unmatched to the giant Web 2.0 social platforms out there.
Hive must, nonetheless, open itself up to a wider range of entertainment content if it truly wants to realize its potential and achieve mass adoption. To be fair it's not exactly the platform's responsibility to do this but the people or users' responsibility. The Internet itself is just the sum total of data that users publish. The quality of any internet platform depends on the quality of data users publish.
The reason TikTok seems to dominate Facebook so much was because of how fun their short videos where in comparison to Facebook's content. TikTok could easily go down the drain if users stop producing quality content.
This is why the excitement, entertainment and value new users of Hive will get when they first visit this platform depends on what we publish. I must confess I'm not much of a video content creator, I actually love writing a lot and so I always make sure that I'm sharing quality to my audience. Although quality is mostly subjective depending on who reads, I believe myself and my friends are doing fine with the blogs.
Like I already mentioned, although we still have a huge scalability hurdle to overcome before we can have a seamless flow in platform interaction or engagement, just imagine Hive as an ecosystem with TikTok-like short videos, GTA level interactive games and many useful applications or dApps.
- Hive would dominate the social media industry.
This vision I believe is not only an illusion but a workable path to transforming Hive into a significant player in the digital realm. I hope this happens before the Metaverse Era because there's going to be a bigger challenge for Web 3.0 if Web 2.0 still dominates and maintains control during the Metaverse Era.
I think the Metaverse and advanced Artificial Intelligence era will be a time where people would be more addicted and attached to their communication devices than ever before. Web 2.0 or Web 3.0 dominating in this era will pretty much determine which one dominates forever Centralization or Decentralization
The revolution of Entertainment
The big social media platforms are not exactly driven by knowledge based content although that is also great but I believe the key driver of success for countless internet platforms has been Entertainment.
TikTok, Instagram, YouTube, Netflix and Gaming industries are packed with entertainment content that users spend hours on end engaging with. These platforms have captured millions of users' attention with entertainment alone.
And since the entertainment has created an audience base for them, the celebrities move to those platforms and create accounts, pages or channels to engage with their fans. This creates a connection for the fans and that makes them stick to those platforms even more. All of this starts with making the platform more entertaining and enjoyable.
I strongly believe that by adding more immersive content, Hive will attract more users and actually retain them. Yes we do have 3Speak, VIMM and other video based dApps on Hive but the focus should be on two things, the effectiveness of the dApp and the quality of the video published.
Short-Form Videos: The TikTok Phenomenon
It's no news, the short form videos are winning. It seems more enjoyable than long form videos. In today's day and age, people's attention span is less than before. There's just so much to do and to think about that even if the content is enjoyable, they don't have too much time to spend on just one. This is why TikTok is winning, they keep the content short and sweet.
I love how Hive's communities are now focus more on shorter blogs and content. With Ecency we have the Waves by @ecency team, with Inleo we have the threads and we also have DBUZZ by @dbuzz team which is a community primarily for short blogs.
When it comes to short videos, InLeo is working on InLeo Shorts where users can share short form videos like on TikTok. We have 3Speak which thankfully is improving everytime.
As we improve the flow of the dApps and focus as a community on sharing entertaining quality content, I believe we'll have great progress with video content on Hive. And that alone can boost our adoption vision to make Hive as great as the giant social platforms out there.
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Gaming - Another Gateway to Engagement
I can't tell you how many hours I spent on my XBox 360 playing GTA 4 when I was a teenager. I could sometimes spend the entire day playing games on Xbox and the only time I took a break was to brush my teeth take a shower and eat, then back to the game.
I earned absolutely nothing from playing the game except that it was entertaining and enjoyable. Money was spent to get the games I played and I earned nothing yet I didn't regret the hours I spent.
I believe Hive is also a great place for gaming. There is already blockchain gaming on Web 3.0 such as Splinterlands, Holozing, Wrestling Organization Online, Rising Star and Terracore to name a few. These games and all others connected to Hive need to focus more on quality than the earning potential.
If GTA 6 allows all users to earn perhaps crypto from playing their games, they would dominate even more than ever because gamers are already playing for free so earning from it would be a dream job for them.
I believe Hive itself can be transformed into an advanced game platform and a game industry like Electronic Arts and Rockstar Games if game developers focus on quality. With enhanced features like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) rising in our near future, the potential is almost endless.
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Apps - Enhancing Utility and Engagement
Entertainment is not the only value people get from the Internet. Sometimes we go to find tools that solves our problems. From editing tools to all forms of creative and communication tools.
There are practical apps that could uplift the usefulness of Hive’s existence. We need to focus on making apps that simplify daily activities, offer educational resources and optimize productivity. Doing this effectively would allow Hive to target population from different walks of life with different needs. The science geeks will have their tools, professional workers will have theirs, the business men and women will also have their tools. So in the future whether you want to work or entertain yourself, Hive could have the right dApp or community for you.
When these dApps keep improving, it would cause more use of the Hive token itself which will drive its value up.
I'm thankful for the existence of the Hive Fund because at least developers will have support. The use of tokens in rewarding developers guarantees regular innovations which is good for the vision of growing Hive.
Charting the Course
I've talked about the value of making Hive a powerful entertainment center but the question is what exactly would we need to do to have this done effectively? Well I've put together a few points based on my little experience on both Web 2.0 and Web 3.0.
- To be a great entertainment center, Hive and it's communities must focus on some key areas which would include;
Different Types of Content
We need to motivate people to produce various or different forms of entertainment like short clips and video games that involve you. This is of course going on well with 3Speak and I'm personally preparing myself to also join the video creators as well.
Reward System
We need to give Hive tokens or funds to creators and developers that promote innovation and interactivity. The Hive Fund project is doing great with this using HBD.
Engaging the Community
We're already doing well having deeper engagement on discord pages so that's great. We would need to engage the public in decision making which would build more trust and loyalty.
Technology Infusion
If Hive would succeed in the near or distant future, it would depend on our ability to utilize modern technologies and future technologies quicker. We should already be applying some level of Metaverse, Virtual and Augmented Reality technology. However I think it's an issue of funds and developers so I hope we get there.
As we keep developing, improving and building this project and all its communities we'll see a better and decentralized world with Hive dominating. It would take our collective effort and so let's all contribute to make Hive the Now and the Future.
Thank you guys for taking the time to read. As always I would love your feedback on the blog topic.
Let's Make Hive Great ✊
Posted Using InLeo Alpha
Hive can scale up higher than any other platforms if we the users take it up to provide the best and quality content that are entertaining and not just uninteresting stuff that could bore every reader. We are responsible for the growth of the platform and for it to thrive, we must contribute our quota.
aaaaa well said dear friend. This is facts. We are responsible for this and I'm glad you're on board. Thank you so much for the comment it's an honor !HUG !PIZZA !WINE
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I always thought Hive was just for writing until I learned about 3speak. I'm sure Hive will grow higher if users produce more quality video content.
Absolutely dear well said. Also developers are building a feature for short videos like on TikTok and YouTube. For Inleo we'll have InLeo Shorts. You can try out the 3 speak and enjoy sharing your content perhaps you'll be Next celebrity on Web 3.0 💯
That would be great.
I already make singing videos on 3speak, and it's amazing 🤗, looking forward to Leo shorts ☺️
Oh, thank you 🤭
Indeed dear looking forward to Leoshorts who I'll follow you and check out some of your videos
Same here🤗
Thank you 🥰
You're most welcome
Let's hope that Hive will thrive with various applications. With the introduction of smart contracts by VSC, it may make it easier for developers to build.
Wow I'm very glad VSC has introduced this..... The developers can now focus and make Hive great. Thanks so much for the comment and support dearest FG. Let's Make Hive Great ✊
Hive blockchain forms the basis for any kind of platforms and every frontend founders / team can choose what they want to create here, TikTok or anything else.
In my opinion, it's a mistake to try competing with TikTok or Facebook. The best mode for Hive, the best type of frontend is a Medium.Com-like one. PeakD or Ecency aren't facebook or anything else but an alternative of Medium. Instead of dreaming about the hegemony in the Internet, it would be better to choose larger competitors (Medium, Vocal.Media, etc - a long list with millions of potential Hive users) and to try to attract their users. Medium alone has 700.000 people paying around 4$ monthly (and much more who don't pay).
We (or better to say @peakd or @ecency) could think about how to attract these people.
1
People want Medium because they know there are people (no matter these are only few people) who earn A LOT by writing because their writing is of high quality. Medium users are ready to pay 4$ a month to have hope to reach this goal one day, in 1-2-3 years. People also want to earn on Medium because they want to be professional writers and earn with writing.
Does Hive have it? It doesn't. Hive can't suggest a dream of earning 5000$ monthly. There are ways to suggest it with current economy. Monthly and yearly rewards to those who truly deserves it.
2
How to get all these people. Getting all of them is tough, getting thousands of them is easy. If someone does the work. People on Medium and other platforms of this type are always in search of how to raise more money with writing. So it's enough to post articles on Medium and pay to some reputable Medium authors to review Hive. Etc.
3
How to make newcomers buy Hive. Actually there is an undertone on Hive saying "guys, the more HP you have, the more you get upvotes". This undertone should be expressed in a clearer way to make newcomers buy Hive.
etc.
First of all, I never knew this undertone brother, "the more you buy Hive, the more you get Upvotes". Is that a real thing?. Honestly you're right. Although the objective of competing with Giant Web 2.0. platforms like Facebook and TikTok seems like distant dream. I think we can start by winning a competition with Medium. You have opened my eyes to entirely new perspective here and I'm really going to start paying attention to medium.
I honestly didn't know authors can earn that much on Medium. Is it in crypto? Because of it's not in crypto it might put an exclusivity limitation on users, unless they actually have a worldwide payment system.
Indeed Hive growing to be big would be a graduation sadly slow process but since we keep getting newcomers I'm hopeful that one day we'll get there.
I'm liking the points you made on promoting the platform. 5000 dollars monthly, certainly I haven't seen any author earn that.
If only there were enough curators to send quality blogs to such levels of income, I personally knowing my passion for blogging would definitely quit all jobs and entirely focus on Hive itself.
Let me mention three points.
Thus, the more HP you have, the bigger rewards you get, generally. People just see "oh, this guy is serious about Hive, good". I personally withdraw HBD part, and, despite this, get good upvotes. So I don't mean you can't use your earnings on Hive, but you should also grow your HP.
All this is just my point of view and observations, maybe I am wrong in my conclusions.
Yes, and you don't have to be famous for that, famous like this blogger: https://barackobama.medium.com
Medium pays to only a limited list of countries. So many thousands of people dream of joining the partner program of Medium but can't. Hive could get them.
Most people earn on Medium not much, below 100$, a few dollars (and they pay monthly 4$). Many of them would earn more on Hive with less effort.
The big problem with HIVE is its invisibility in internet searches. Honestly, when I joined about half a year ago, after about two days I thought I'd give up and go away. The huge lack of clarity, the complexity of the system, the inability to find anything, any guidance, the search box displays users or groups instead of the search term, Users would be enough if they
could find quick help and navigate quickly and efficiently.
They didn't have to do a complicated search for information on how
everything works on the different discords of each group. HIVE is
a bit too conservative. A little fun, plus the possibility of making a little money would only help HIVE.
HIVE is absolutely invisible from outside the internet, thanks to the nonsensical search system. Plus when you add to that (I don't know the reason) that Google sees it as unoriginal.
You're right in that a lot of people crave some moderately "wild" way. Without the, often utterly stupid, media like Tik Tok, which is already cluttered with nonsense, less rule-bound environments like FB. It's just that even if, after a long search, one stumbles upon HIVE, one is met with a completely illogical, unfriendly system that is very hard to navigate and learn to use.
Simplicity, clarity, visibility, and broader options for content are what HIVE lacks.
True. Someone can write a good long read about why it's this way.
This is because different Hive front-ends display the same posts. After Google indexes a post on Hive.Blog or Ecency, it won't consider this post on Peakd or Waivio original.
Tik Tok can be highly entertaining but it is also the best definition of nonsense and bullshit. Hive has its own userbase, the audience, and we are different.
When I joined Steemit (before the fork) in 2019, I gave up in several days and never came back next 2 years :D But helping people to stay and attracting new people is a different topic.
I agree that the community on HIVE has its own specifics. However, I have heard complaints about low website traffic. It's just that this is achieved by
Neither of which HIVE unfortunately has.
Agree.
Front-ends must think about this. The code defines a lot in this question - must be light and SE-optimized. Alas, "blockchain" means slow loading of pages - Google dislikes this. As well as Google dislikes when frontends post not original content (as I said above, it's because all frontends generally post the same - clone posts).
Users are also in response:
All mentioned here, from the slow website to the titles - all these are different on Medium: it's a light quick website (one of the reasons, it's not a blockchain one) with people who do care about titles and all SE-optimization.
P.S. I noticed efforts in this direction on another Hive front-end, InLeo.io
There is still the user interface, a new user needs tutorials. He needs to find them easily. I'm sorry, but if I type wallet tutorial into the search box and this pops up, I don't get excited.
![](https://images.hive.blog/768x0/https://images.ecency.com/DQmUJ5cq3djoKHvq7LE7WJJggGyrRCVBz4dNuzmMKnDUoyx/wallet.jpg)
I'm also a photographer, no problem with the pictures, I don't need print quality or high resolution here. Photographers would definitely come, photobanks pay very little.
And the result is very uncertain. I might even bring some, but I don't dare to bring them. The main criterion today is the possibility to earn some money, the possibility is there. But when a new user hits this system, ninety-five people out of a hundred run away.
This is a very interesting idea. Content with short and funny videos on HIVE is very lacking. People not only want to make money but also want to be entertained. I think HIVE is very conservative in terms of content at the moment. The word count of articles for example decides a lot about the interest and recommendations of moderators. Certainly with photo reports it is important to write what they are about, but what if I see and photograph a funny scene that is just the product of a single moment. Where do I pin it on the HIVE? If I just pin it to my account, no one will even notice.
You're so right on that, there are those that believe quality is in making it a lot and there are those that believe quality is in the value the content brings regardless of the word count or number. I am hopeful that as Hive keeps growing, the culture will change. Thanks for this wonderful and thoughtful comment buddy