Technology Is Shortening The Window To Disruption
Blockbuster Video was in business about 30 years before it entered bankruptcy. Nexflix was started in the late 1990s and is now encountering serious challenges. It would surprise nobody if it went out of business within the next 5 years.
In this video I discuss how people are seeing smaller windows where success is maintained. Companies can ascend very quickly due to network effects. However, the fall can be equally as quick.
▶️ 3Speak
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Summary:
In this video, the speaker discusses the rapid disruption happening in the technology sector, focusing on the decline of traditional entertainment platforms like cable TV and Netflix. He talks about the shift in viewer preferences, especially among younger generations, towards platforms like YouTube and 3Speak for content consumption. The speaker also touches on the importance of keeping up with technological advancements and understanding how technological disruption is impacting all businesses. He emphasizes the need for businesses to adapt to these changes to survive in today's fast-changing landscape.
Detailed Article:
The speaker starts by highlighting the current disruption in the technology sector, pointing out the decline in viewership of traditional sports television, as seen through the NBA Finals experiencing its lowest ratings in 15 years. He mentions the challenges faced by established businesses like ESPN due to changing viewer habits.
The conversation shifts towards the evolution of entertainment technology, starting with the VCR and Video Rental Stores in the '80s, leading to the rise of Netflix in the late '90s. The speaker details Netflix's journey from a DVD mailing service to dominating the streaming industry and eventually facing challenges from increased competition and changing viewer preferences.
The speaker discusses how platforms like YouTube and 3Speak, with their user-generated content, are capturing audiences' attention, posing a threat to traditional entertainment providers like Netflix. He notes the popularity of YouTube stars and how their content competes with mainstream platforms for viewer attention.
The speaker predicts a continued acceleration of technological disruption in all industries, urging viewers to stay informed about technological advancements' impact on their investments and purchasing decisions. He questions the future of platforms like Netflix and broadcast television, emphasizing the need for businesses to adapt to the changing landscape to remain relevant.
Furthermore, the speaker highlights the concept of decentralization in the cryptocurrency space and its effects on information and entertainment consumption. He points out the abundance of choices available to consumers today compared to the limited options in the past, citing the shift towards esports and gaming as examples of changing entertainment preferences.
In conclusion, the speaker underscores the importance of understanding the attention economy and how businesses must adapt to incentivize consumer attention. He suggests that companies may need to start rewarding users for their attention to remain competitive as consumer preferences continue to evolve.