Tesla: The Difference In TAM Which Most Overlook
Many talk about the Total Addressible Market (TAM) of certain products or services. This is done by calculating the revenues a particular industry generates.
In this video I discuss how it only captures a portion of the revenue. The true TAM is that which is not seen. That is how disrupters get huge.
▶️ 3Speak
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STOPSummary:
In this video, the speaker discusses the concept of total addressable market in the context of Tesla as a company. He distinguishes between the known addressable market, such as the automotive sector, and the unknown potential markets that companies may create. The focus is on how expanding into new areas can significantly impact an industry beyond its existing boundaries. The speaker illustrates this with examples of Apple and Amazon, highlighting how these companies evolved beyond their initial market perceptions. The key takeaway is that companies with a broad and innovative approach can tap into larger addressable markets, leading to enhanced growth and profitability.
Detailed Analysis:
The speaker starts by explaining the two types of total addressable markets - the identifiable ones like the automobile market and the ones that companies can create themselves. He emphasizes Tesla's potential to tap into large known markets and venture into unknown territories, making it a leading company that could potentially dominate various industries.
The discussion delves into the concept of total addressable market for autonomous vehicles and human-eyed bots, highlighting the uncertainty and potential for growth in uncharted sectors. The speaker suggests that by offering diverse services and products, companies like Tesla can exponentially increase their market share as they expand into new areas.
Drawing parallels with Apple and Amazon, the speaker showcases how these tech giants redefined their markets by creating ecosystems that transcend their initial product offerings. For instance, Apple transformed into a tech company with vast services while Amazon evolved into more than just a retailer, with subscriptions like Amazon Prime playing a significant role in their business model.
Overall, the video underscores the importance of identifying and capitalizing on both existing and potential addressable markets to drive growth and innovation within a company. It highlights how a strategic approach to market expansion beyond traditional boundaries can lead to significant success and market dominance, as demonstrated by Tesla, Apple, and Amazon.
Notice: This is an AI-generated summary based on a transcript of the video. The summarization of the videos in this channel was requested/approved by the channel owner.