AI Is Going To Change Branding Including OnlyFans
Those who are in marketing are going to love artificial intelligence. This is going to be a major windfall for those who are into branding.
Many talk about the disruption that is coming due to software, specifically generative AI. This already is showing the ability to generate images that are near in likeness to real people. At some point, we are going to see video of the same quality as human generated content.
In short, this is going to change everything.
End of Models
Why do I say this is a dream for those building brands?
Simply put, it is the end of models. Now, don't get me wrong, there will be a need for runway models and things of that nature.
However, when we look at other forms of modeling, that will be done.
Marketing is going to be filled with gorgeous men and women showing off what the product being promoted. The problem is these will not be real people. It will be AI generated.
Consider the change when not having to deal with people.
As the technology advances, we are going to see this extend to video. Imagine when the software is good enough to not only create human images but also have them move around the same as a human.
Suddenly, the AI generated "person" is part of the brand. One of the advantages is not having to worry about the actions of the individual reflecting back on the company. We all know how an outspoken political viewpoint or a domestic battery case can really come back to bite a company.
No such issues with AI generated models or actors.
OnlyFans Under Attack
Many have taken to OnlyFans as a way to garner an income.
A lot of this is sexy women preying upon lonely men who cough up money to get a bit of chat and many some personal pictures sent.
The challenge for these entrepreneurial women is the service they provide will be replicated by software.
There will come a point where a sexy AI generated women will be on a site like that. Someone will create a chatbot that allows for some engagement with the "customers". Of course, for a few bucks, the software will send another generated image showing a bit more skin.
Consider the fortunes that some will amass.
Of course, there is another advantage to this. There could be different "models" for each country, catering to the individual likes of targeted populations. The software will have anything the individuals are looking for in terms of likes.
AI Stars
The reason why I am confident this is the direction that things will go is simply because most people do not care.
Think about the last commercial you saw. Does it matter who was in it? The answer, for the most part, is no.
Another issue is the end of the movie star. If we think about the top box office draws in terms of actors, most are over 60. The industry has not created the next Tom Cruise. This means that the bankable star who could carry a film (and bring in huge profits) is gone.
This might return but there is no guarantee it will be a real person. Again, if we get AI video generation on par with what we have now, there will be headline stars who do not exist.
If this sounds like something that is in question, keep in mind there is already an AI generated pop singer who is huge in Japan.
In other words, we are going to see AI stars that have huge followings.
Of course, that star will get endorsement opportunities allow it to generate a great income for itself.
This is where this future is heading and a lot of celebrities are not going to be happy when they find they were replaced by software.
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Definitely going to be a lot of upset all around! I wonder what the people will do that used to love to go into acting. Perhaps more broadway type things? I wonder if this will cause a resurgence in physical performances and things of that nature, since it is the human element. Interesting stuff to ponder!
There will be some niche markets for human generated stuff but I am going to guess the mass market appeal will be AI.
It is like with food. There is still a place for organic and individual farm grown foods but most of the developed world consumes mass produced food.
That will be how this unfolds. Some music and entertainment developed by humans will be followed but most will go with the AI generated stuff.
Most human models will probably not be able to compete with AI stars at some point, especially when the world becomes more digital. We could also see some of these models creating a replica of themselves on AI giving them enhanced features and capabilities.
A lot of branding really doesnt matter who the person is. I can make the same point about films and television shows. After all, if you dont know the actor or actress, it really doesnt matter who it is.
Going a step further, it doesnt matter if that person is human or not if the film or show is good.