In the past, I wrote about how social media and finance are merging. This is something that Web 3.0 has natively. For traditional social media platforms, it is something that is going to require jumping through some hoops. Elon Musk and X are already doing this, seeking to secure licenses to be a money transfer agent.

This is the first major social media platform to go in this direction. It is something that, now, is easy to see emerging.

It is however just the tip of the iceberg. The next topic is going to be what really, over time, transforms social media. We saw Zuckerberg focus a lot of attention on the metaverse. While that, in the long run, might come to fruition, it is a long way down the road.

Instead, we have the next layer that is being added: generative AI.

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AI and Social Media

It was announced that Grok is going to be added to X.

This is a huge step in the next phase of this platform. Chabots are still in their infancy yet they already are having a major impact. This is really going to alter things as they evolve into more powerful agents.

At the onset, this is going to start changing how people get their information and entertainment. Here is the lesson for Hive and all Web 3.0 applications.

Bear in mind, we have to think far beyond the present state of chatbots. What we have now is nothing compared to what we will see down the road. It is also going to alter the role platforms play.

Ultimately, we are dealing with a game of eyeballs. What X is doing is looking to monopolize where people get their services from. By providing more to each user, the potential to occupy a larger part of their lives increases. This is the mindset that Zuckerberg was using when trying to push the Metaverse, a world that is entered by the "log in with your Facebook account".

While he was early to the party with the metaverse, generative AI is here. For this reason, it is vital that we pay attention.

The most obvious impact is information. What will this do to Google search. By having Grok in X, when someone wants an answer, no need to leave the platform. Simply ask the question and it is provided.

Of course, there is a lot more potential. Entertainment is another area that we can ultimately see impacted. What happens when this is able to tell jokes, create memes, produce video, and develop songs? A digital platform is the ideal place to share that.

Is this suddenly going to rival the "professionals". Not at this time. The key, as always, is the volume. If someone creates a song using the AI on X, and 100 people listen to it, there is roughly 300 minutes they are not elsewhere. Multiply this across the entire platform.

Even still, this is early stage stuff.

Personalized AI Assistant

It is likely that we are heading towards a world where everyone has a personalized AI assistant. As the technology advances, we can see how this could be contoured to serve us. Of course, the platforms are looking to control this.

Welcome to the advancing world of Web 2.0.

It is why having payments integrated is so important. With a personal assistant, things such as booking hotel rooms or airline tickets can be handled. This will simply be based upon one's calendar. There is a high degree of probability that every individual will have a higher amount of collaboration with these tools in the future.

When it comes to the major platforms, we see Facebook (Meta) with Llama, Google has Gemini, and X using Grok. Musk is not going to be the only one to implement this.

We also should let this be a wake up call for everyone involved in Web 3.0. As stated on a number of occasions, Web 3.0 platforms and ecosystems have to look at themselves as technology companies. Even though, in many instances, they are not companies in the traditional sense, the entire premise of the operations is technological. Thus, all of this is applicable.

There is little chance for Web 3.0 if the services provided are non-existent compared to the traditional platforms. Musk is jumping out early but he is not the only one going in this direction. It is happening everywhere.

Who Controls Your life

To me, the crux of the discussion is about control.

No matter how this is dissected, the thought of these platforms accumulating more power is distasteful. Whether it is X, Meta, or Google, who wants then to have control over larges aspects of one's life? It is very likely that these technologies penetrate large portions of our lives.

Hence the question of who controls your life is crucial.

Naturally, this means reverting back to the most basic element: data. Who controls the data that is driving all this?

Hive offers a powerful solution since it is a decentralized text database. With the development of SpkNetwork, we are seeing a similar model being used to create a protocol that will handle other forms of media. This is vital as generative AI keeps advancing. By removing the data from the control of the major tech giants, we offer the potential for developers to create Web 3.0 solutions similar to what the others are doing.

Both Grok and Llama are now open source. This is helpful yet is not worth much if services are absent. Here is where the open nature of Hive enters.

To me, the best way to look at Hive is in totality. It is easy to focus upon one application or another. Ultimately, that isn't going to matter much since it is likely a number of apps will have most of the same features. This means we are going to deal with something else to determine individual choice.

That said, having the technology available means developers can provide the services. As long as they are offered, the race is on.

It also presents an opportunity to break free from the strangleholds traditional social media is establishing. Unfortunately, people willingly show up each day to provide their data, not realizing where this is going.

Web 3.0 can provide an alternative. This is a lot bigger than microblogging or the posting of some videos.

The bar is quickly being raised. That means it is tougher even to get into the game. We are looking at an arms race and it isn't only between the major social media platforms.

It is much larger than that.

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