Increasing crypto awareness and adoption in the UK...

The Financial Conduct Authority recently carried out some survey based research on UK knowledge about and attitudes towards crypto assets.

Well, I say recently, the survey was conducted by YouGov on the FCA's behalf back in August 2024, based on a nationally representative sample of 2,199 UK adults, including a boost of cryptoasset users.

The headline findings are that....

  • 93% of UK adults have heard of cryptoassets
  • 12% of UK adults own cryptoassets – extrapolated to around 7 million adults

Growing awareness of crypto...

Screenshot 2024-11-26 at 18.09.40.png

Awareness of crypto has risen over the last year from 91% in 2022 to a nearly universal 93% this year, in 2024, and that's up from just 73% in 2020.

Growing breadth of awareness...

At least among crypto holders.

Screenshot 2024-11-26 at 18.13.02.png

Almost everyone has heard of Bitcoin, regardless of whether they hold any cryptos or not.

And then ETH and DOGE are the next two most-known - 70% of crypto holders know of these two, and just over 20% on non-crypto holders.

It's ridiculous that DOGE is as well known as ETH, sort of insta-undermine for the alts.

As for everything else, there's 30-50% that's heard of the next largest by market cap among crypto holders, but VERY low numbers outside of crypto that heard of anything other than the top three.

12% of the UK population own crypto

That is 7 MILLION PEOPLE!YOWSER!

And we are up a lot from 2020, the proportion has trebled. I would say that is pretty bullish, right there!

Screenshot 2024-11-26 at 18.13.24.png

Value of holdings....

So most people own a TINY amount... 60% own < £1000.

Only 4% own £10K or more.

Screenshot 2024-11-26 at 18.15.43.png

Sweet bejeesus that means nearly everyone I know in the crypto space is in that top 4%, probably most of them top 1%!

We are just a bunch of weirdos. I mean we are RIGHT to have so much vested, but weirdos by normal financial standards...

The average value of crypto held by people increased from £1,595 to £1,842 in the last two years.

People see crypto as less of a punt...

I thought this one of the most interesting aspects of the report...

Screenshot 2024-11-26 at 18.14.35.png

People are more likely to buy crypto in 2024 as part of a wider portfolio, the numbers buying as a gamble has decreased a lot from 38% to 26% over four years.

Although more people expect to make money quickly today than in 2020, that's probably gonna mean a lot of people getting burned this bull run!

Very low levels of scam victims....

Screenshot 2024-11-26 at 18.16.34.png

Net yeses to 'have been a victim, or encountered sus activities' is 26%.

Compared to the scam of quantitative easing or governments lying to us about budgets where we are ALL victims, you are MUCH LESS LIKELY TO BE A VICTIM OF FRAUD if you're into crypto.

Crypto adoption in the UK final thoughts...

Crypto awareness and adoption have clearly grown in the last two years, and especially over the past four years.

It's encouraging to see nearly universal awareness of it, even if only relatively small numbers, 12% own crypto assets.

I can only see this level of interest and awareness increasing in the coming months...

To read more about the report, here is the link....

https://www.fca.org.uk/publications/research/research-note-cryptoassets-consumer-research-2024

Posted Using InLeo Alpha



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12 comments
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It will increase everywhere in the world as this economic system is not for us, we should have our own and this can be woth cryptos.

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I don't know too many other people outside Hive who own crypto. My son dabbled, but I need to see if he kept any. I just never got into trading as that's not my thing and I'm happy to earn it instead.

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Only 12% do! I meet the odd person, but certainly there are not very many in my circle either.

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Crypto isnt what it seems and has really changed alot but it's still a great investment for investors

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We are just a bunch of weirdos

Why, thank you 😁

My prediction is that we start to see sharp rises in people holding crypto over the next few years. Like the internet, I see exponential growth of adoption, then it'll slowdown to bring in the last 15%-20% of the population over 10-15 years.

Looking back at my predictions in 2021, I was more conservative at only 9% adoption by now, so happening faster than I thought. My workshops in the summer were packed and most participants knew something, whereas five years earlier, people definitely thought I was weird.

I think there is still a big knowledge gap about the potential for alternative economies that crypto offers, people are still thinking about it only in relation to fiat economies.

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(Edited)

I think you may just be right, the interesting thing is there is so little BTC to go around! This means many of the alts should do well.

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Nice development if we can get more people from UK involved in crypto because they have relativily good economic status.

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There is a lot of excess fiat sloshing about that could be vested for sure!

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Wow 😲
This is a huge lot of progress.
I am glad that every country is gradually waking up to the adoption of crypto currency.

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