Claudio Bedino Appointed Head of Consumer Growth for Europe at Gemini
Claudio Bedino has been named Head of Consumer Growth for Europe at Gemini, a prominent cryptocurrency exchange platform. In this role, Bedino will be instrumental in crafting and executing Gemini's expansion strategy within the European market.
A seasoned professional in finance and technology in Italy, Bedino brings extensive experience in fintech and business growth to Gemini’s team, making him a valuable asset as the platform intensifies its focus on Europe.
Joining Gemini and the Crypto Sphere After a Distinguished Fintech Career
With a career rich in achievements, Bedino has been a significant figure in Italy's financial sector, particularly through his contributions to the modernization and digital transformation of financial services. His leadership has helped to foster the growth of fintech in Europe, especially at a time when digital banking services are becoming increasingly essential.
Bedino’s impact on the fintech sector is marked by his role in spearheading innovation and strategic growth across various ventures. Here are some notable highlights from his career:
N26: Prior to joining Gemini, Bedino served as General Manager for Italy and Southeast Europe at N26, one of Europe’s leading neobanks. In this position, he directed market expansion efforts and cultivated strategic partnerships, establishing N26 as a key player in the European fintech landscape.
Oval Money: As a co-founder and Chief Marketing Officer of Oval Money, a fintech dedicated to personal finance and savings innovation, Bedino played a central role in shaping the company’s marketing strategy and driving its growth, solidifying Oval Money’s influence in personal finance management.
- Starteed: In 2012, Bedino co-founded Starteed, an Italian pioneer in crowdfunding infrastructure. The platform set itself apart by not only hosting crowdfunding campaigns but also offering tools that managed every stage of the campaign lifecycle—from fundraising to cash flow management. Starteed became instrumental in advancing collective funding platforms in both Italy and Europe.
Bedino’s Mission at Gemini: Driving Gemini’s Expansion Across Europe
Gemini has officially announced Claudio Bedino’s appointment as Head of Consumer Growth for Europe, positioning him as a pivotal force in its European growth strategy. Bedino’s two decades of experience in finance and regulated markets position him uniquely to make a substantial impact in this role.
In an interview with Cryptonews Italia, Bedino expressed his excitement:
“I am thrilled to join the Gemini team and leverage my experience to accelerate Gemini’s expansion across Europe. The recent approval of the MiCA regulation has the potential to transform the European cryptocurrency and digital asset market, providing Gemini with a strategic opportunity to lead in this sector. We’re already working to expand our services in key European markets and enhance the experience for our customers.”
He will initially operate from Italy, where his role will be crucial in solidifying Gemini’s presence not only in Italy but across the European continent.
Gemini: The Winklevoss Twins’ Exchange Sets Its Sights on European Dominance
Founded in 2014 by Cameron and Tyler Winklevoss—entrepreneurs famously known for their legal battle over the founding of Facebook—Gemini is one of the most regulated and secure crypto exchange platforms globally. It allows users to buy, sell, and trade more than 150 cryptocurrencies, including Bitcoin and Ethereum. With Bedino’s appointment, Gemini is now strategically positioned to strengthen its footprint in Europe, leveraging its reputation for security and regulatory compliance to attract a growing European user base.
It's good to see some fintech people coming into senior roles in crypto. They should have more discipline when it comes to how businesses are run, might be able to keep the developers focused on projects that benefit the ecosystem, and have experience of working with regulators. But we still need a balanced variety of leaders, otherwise crypto will just get absorbed into legacy finance.
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