Tokenization will play a huge role in the future of business
One of the most popular topics amongst crypto enthusiasts who actually understand the game of cryptocurrency and blockchain technology is "tokenization and incentivization". This I assume is because crypto is fundamentally built on the concept of "creating and distributing wealth" to the vast majority, thus, it is a no brainer that most businesses integrating with crypto, blockchain and all products under its umbrella will in one way or the other build this layer of incentives.
One of the things I've seen people talk about and I've come to imagine it as the most likely reality of the next phase of business marketing structures is that tokenized incentives may replace things like points and coupons. You'd figure, quite easily, that with points and coupons, there's no such thing as "ownership" or "traceability", the entire structure of this incentive system is built centralized thus with a lot of demerits to the end users.
With cryptocurrency and blockchain technology, we have true ownership of all value earned and also the open nature of the distributed ledger enables the system to be quite convenient as all data is easily traced via block explorers. The fact that businesses and projects can integrate with non-custodial wallets and decentralized applications(DApps) to offer services with in-built tokenized incentives on a layer that is void of centralization is one of the core merits of what is being built with crypto and blockchain technology.
It can sometimes seem a bit like it will not grow to meet the hype or all the theories being stated, but the reality is that technology evolves, and its evolution often creates a huge impact, most times offsetting a pre-existing system or structure. What we have with tokenization of value streams in blockchain ecosystem isn't just about true ownership, decentralization, immutability or traceability, there's also the fact that building or integrating with blockchain and tokenizing incentives and user experiences has far more benefits like the ability to build more value into the system.
If we look around, some projects started as a "shitshow" and many evolved into offering diverse DeFi investments products. Now, this isn't to promote any of these shitcoins, but to point out the fact that tokens on blockchains are not limited by what they were created to be, evolving and building more value into the system is quite an easy fix.
This simply puts businesses in a position to do more for their users or consumers, and we all understand by now the value of incentives and how it increases consumers or users engagement. The idea of course is to be able to separate actual customers from the crowd and to build a system around their loyalty that makes every new person interested in climbing up the chart. So, effectively, businesses are given the tools to build their own mini economies whereas they control the money created and the value distributed within the ecosystem. This empowerment holds a far wider business value than points or coupon systems and is potentially in position to aid push sectors to great heights in value generation and the building of sustainable income and wealth. Maybe not today, maybe not tomorrow, but one of the biggest tools that businesses will need to capitalize on will be the creation of tokens and the programming of token economies to build an incentivization layer for their users or consumers.
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