Twitter Getting Ready to Launch Ad Revenue Sharing With Content Creators
Twitter has always been a vibrant place for intellectual discussion. Way more so than any other social media platform. Many refer to it as the digital town square.
I have always loved Twitter for the great discussions and threads you can create / read. Crypto has always had a big presence there as well.
Twitter, however, was dying off before Elon took it over. It was later revealed that the company was on the brink of bankruptcy and that only was the cherry on top of the shitstorm that was Twitter management and employees.
When Elon took over Twitter, he started talking about "The Everything App"... This vision of his happens to align exactly with the vision I have had for the LeoFinance Project. Our aim is and has always been to democratize finance.
We believe in finance seeping in to every aspect of the world. It's crazy to see how much this reality has matured since Covid began. Everyone was locked in doors and suddenly, everyone was paying attention to Bitcoin, stocks and finance like never before.
Most people didn't even recognize the words Bitcoin or FED or Federal Reserve or Inflation or Deflation or Money Printing or Bonds or ETFs.
Nowadays, everyone has at least some surface level understanding of Finance.
The goal of LeoFinance is to democratize financial knowledge and access. That goal means building a Web3 social media platform that is fun, engaging, widespread and rewarding.
Twitter Getting Ready to Launch Ad Revenue Sharing With Content Creators
Elon Tweeted saying that Twitter is about to begin paying content creators a share of ads served in the replies beneath their tweets.
This is super interesting. Elon is somewhat "web3-ifying" twitter. I think this is generally bullish for social media and for users across the board.
If it works, then platforms like Facebook, Instagram, Pinterest, LinkedIn and others are going to have to start following suit. Users are going to get upset if they aren't getting a share of ad revenue.
It's funny because LeoFinance has teased a model for LeoAds for a very long time at this point. Verging on ~3 years, we've been talking about the idea of ad revenue on the site being used to create LEO POWER APY that ultimately leads to users earning ad revenue that they generate through views and engagement.
The dev team is taking this idea to incredible new heights by integrating it all with smart contracts. There is no middle-man in this sense.
Ad companies can directly use LeoFinance's UI to place ads. Then those ads get served to users. Users create UGC (User Generated Content) and then earn the ad revenue they generate.
It's a fascinating concept and one that is fully decentralized from A to Z.
Building the Future of Web3
Yesterday, over 23,000 Threads were created... WOW
That's 23,000 unique pieces of content, all posted to the Hive blockchain. The LeoVerse has expanded in a massive way and the amount of page views, ad revenue and traffic is off the charts.
We are all waiting anxiously for the LeoAds update. I think it will blow everything else out of the water.
Take an idea like what Elon has but now supercharge the distribution through tokenization.
LEO POWER becomes the ultimate utility token. You power up LEO, you spur engagement, you get active and then you get ad revenue.
Ad companies are in charge of getting to the site. The users are in charge of approving ads. The users are in charge of creating good content and driving traffic. The users benefit.
It's an incredible new economy that's being built and I'm really happy with how the DeFi team is progressing on this front. They're making it fully decentralized and that's yet another benefit of true Web3.
About LeoFinance
LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.
Our mission is to democratize financial knowledge and access with Web3.
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Web3 & DeFi
Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:
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Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io
Posted Using LeoFinance Alpha
This sounds great!
How will users approve Ads?
Yeah, Elon is really changing the game, I just hope he forces all these media outlets i.e NBC, ABC and more.
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STOPI mean this all sounded good until the silver lining. Only other verified users will count as a valid ad impression lol what is that! Threads has such an upper hand on twitter right now I say we push big.
It's similar to how medium works, only reads from premium users counts, difference is Medium has no ads, Twitter does and stands to benefit more, so Twitter users will be getting less even though Twitter could be generating more revenue than Medium, lol.
Posted Using LeoFinance Alpha
Yep, I noticed that too.
Have Elon stolen the idea from Leofinance? 😂
Sharing revenue with content creators is a model that becomes a baseline for the new and web3 social media. Is great that it was implemented on Leo Finance and nice to see that also Twitter approaches the same model. As social media intersects each other, I think this will benefit us all.
Seriously this a great new , I guess, thanks for sharing
The difference here is that Twitter is empowering(sort of) content creators while leofinance is feeding the stakeholders, as much as I would like to say its cool like everyone else and mind my business, I don't consider such distribution model appealing to content creators, the rich stake holders would just be feeding off the content creators sweat.
Now you may say that content creators will earn from votes, well, you see, the best content isn't always the one receiving the votes, most times, I see contents with higher engagement value(both comments and traffic "internal and external") getting very little rewards.
I am not quite in support of this distribution model, I would recommend you rethink it, maybe slash it, 40 to stakeholders, 60 to content creators that generate unique traffic, no barrier to earn whatsoever also, that's where you actually challenge these web2 platforms, right now, it's just a feed the rich model, no average creator will climb up to earning high from ad revenues with this.
This is coming, Ad revenue for Leo power holders is just the first iteration of this concept. We will soon have NFTs that will add use cases to the user experience, and also traffic generators will play a role in this. Engage2mint is the concept for our NFTs, and using these NFTs will play a role on how a lot happens in Leo.
Posted Using LeoFinance Alpha
Well, the only way this works is if you actually please the people that generate the revenue - the creators.
Yes because that’s what Twitter Facebook Instagram and YouTube did xD
But we’ll find a better balance, a better model.
Can you share this leo ad code repo please. Would love to see wht's been cooking...
Elon is taking more steps towards building his everything app. Considering the traffic that content creators generate, this could turn out to be a lot. But only verified users will benefit from it. Leofinance will definitely do it better than Twitter given the ad revenue model it has.
awesome news here... hands on deck as always.
Elon Musk put great efforts to make Twitter more organized and secure. That's really a great news for the Twitter users.
That's really great for as to have active threads publisher on the platform.
What's Twitter team is planned we already doing it on LeoFinance or now on LeoFinance Threads platform
I love that you added an extra way to earn, thanks so much for everything you do! Will ot be paid in LEO?
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So, you will launch ad rewards distribution after the smart contracts and the front end for advertisers and moderators (users) are ready?
The article's vision is attractive, focusing on democratizing finance and leveraging social media platforms for ad revenue sharing with content creators. Integrating smart contracts and decentralization adds another layer of innovation to this concept.
Elon Musk's intention to share ad revenue with content creators on Twitter marks a significant shift in the social media landscape. If successful, this move may pressure other platforms like Facebook, Instagram, and LinkedIn to follow suit, as users expect to be rewarded for their contributions.
The LeoFinance project, with its goal of democratizing financial knowledge and access, aligns well with this vision. By integrating the concept of LeoAds and ad revenue sharing, LeoFinance aims to create a Web3 social media platform that is engaging, rewarding, and decentralized. Users can generate ad revenue through their content, creating a new economy powered by LEO POWER, the project's utility token.
The article highlights the growth of the LeoVerse, with over 23,000 unique pieces of content posted to the Hive blockchain in a single day. The upcoming LeoAds update is anticipated to bring a new level of innovation to the platform, combining the concepts introduced by Elon Musk with tokenization and decentralized distribution.
By allowing users to power up LEO and drive engagement, LeoFinance empowers its community to benefit directly from the ad revenue generated on the platform. Users actively approve ads, create quality content, and drive traffic, resulting in a fully decentralized economy.
The progress made by the LeoFinance DeFi team in building this future of Web3 is commendable. Integrating decentralization and smart contracts in their model enhances transparency, security, and user empowerment.
Overall, the concept presented in the article combines the visions of Elon Musk and the LeoFinance project, creating an exciting future for social media platforms, content creators, and the broader crypto and finance communities.
Twitter is evolving into a marketplace for engaging conversations. I noticed that, following Tucker Carlson, Elon Musk also invited Lemon to host a show on Twitter. It is my hope that this trend continues to grow and leads to the development of a platform where everyone can participate, ultimately fulfilling the vision of a Web3 social media platform that the world requires.