The Power of the Setting – When Every Detail Matters
A strong concept is not just about a great idea but also about perfect staging. That’s exactly what we demonstrated in the Navilit x Attached campaign featuring the Airstream at Fischers Fritz on Lake Zurich.
The Airstream is, of course, the highlight, but the blue-and-white striped awning was not just part of the story—it blended seamlessly into the maritime setting. This turns a location into a truly immersive experience that conveys atmosphere and subtly reinforces brand values. 🌊☀️
Whether it’s a big campaign or a small detail—the setting is never just the background; it’s a crucial part of the story.
What’s the coolest location you’ve ever filmed at?
And would you like to learn more about this project?
Camera: Fujifilm X-H2s
Lens: Fujinon several lenses
Filter: none
Location: Switzerland
I'm a freelance Filmmaker in Zurich, looking forward to meeting you here on HIVE and explore visual Art.
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Indeed they are so important! Aside from the light and angles of the shots, I always look and admire at how beautiful the settings are. Especially those big production movies where you really couldn't tell if they're real places or a made-up one at the studio. :D
That ball looks like a large dead pixel ;)
But saying that... Super cool colours and set up is great!