SpendHBD Outdoor Campaign kicks off with 6 Customers signed up

I am delighted to announce the official launch of SpendHBD outdoor campaign today at God's Own Supermarket. This campaign with the results we got today, promises to turn in the highest number of new sign ups in a short time. The main idea here is to let customers of each listed business understand why they should be interested in SpendHBD so as to sign them up. Today, 6 customers of God's Own Supermarket enjoyed their discounts after having signed up. I am optimistic that more will join.

Targeting customers

While we have a growing group of users from other places, this outdoor campaign was designed for customers of the business. I choose God's Own Supermarket to launch this campaign and we did well.

A team od volunteers from our group supported us this first day. They include @bummblebee, @empressjay, @ngobaby, @ijebest and @bakinba who brought a friend to sign up too. All of us worked together just outside God's own supermarket.

We stationed the campaign rollup banner in front of the supermarket so that both passers-by and customers could easily see it. When passers-by looked at the banner with interest, we try to invite them closer to learn about the cash discount initiative. For the customers that walk into the supermarket, we also let them know that there is a special discount campaign going on. At the end of the day, 6 persons agreed to join the program and enjoy their cash discounts. It was such a great way to launch this special awareness effort.

Hive has 6 more users than before

The customers that agreed to wait and get signed up smiled home at the end of it all with their discount. Below are all the customers that got signed up:

@yungxyar
@desmondtutu (invited by @bakinba)
@mcviks
@lindave
@cassandrarubi
@agbaindukwe

Each of these customers were patient enough to have the Hive Keychain wallet downloaded into their device, signed up and then learned how to scan to pay. We also made sure they understood how to claim their discounts. One interesting part of this project is that people bring their friends to benefit. One of the customers @yungxyar and @lindave were briught by their friend @johnnyben who I mate at the supermarket yesterday and signed up. The networking opportunity is a great way to get more users into Hive ecosystem.

For each person that signed up and after claiming their discounts, I asked them for a selfie. Some of them accepted and a few were camera-shy. Below, I want to share with you, a link of their transactions and some of the selfies I took with them:

First customer

https://hive.blog/hive-106130/@yungxyar/hmoqvgnf

selfie with @yungxyar

Second customer, no selfie

https://hive.blog/hive-106130/@desmondtutu/gilrmfql

third customer

https://hive.blog/hive-106130/@mcviks/urqwbdqf

selfie with @mcviks

fourth customer

https://hive.blog/hive-106130/@lindave/mkgzjyfz

selfie with @lindave

fifth customer

https://hive.blog/hive-106130/@cassandrarubi/chkvkjmj
https://hive.blog/hive-106130/@cassandrarubi/nxxzponz

Picture of fifth customer

sixth customer

https://hive.blog/hive-106130/@agbaindukwe/lahifnww

Selfie with sixth customer

The team after we closed

Everyone that was part of the team made valuable contributions to make this day a success. I really appreciate their efforts and sacrifice. We had to take pictures outside the supermarket to remember the occasion of this first Outdoor Campaign. Below are some of the pictures we took.

Going forward

This campaign looks like it will deliver the results expected of it. On the first day, I worked alone and signed up 3 customers. On this actually launching day, we registered 6 customers. Now a total of 9 new users that are customers of Gods Own Supermarket have joined Hive. I am trying to think of how many persons would join from this business and all the other listed businesses if we are to expand into more teams doing this simultaneously.

I want to thank all the shokin team for their always being there for us. I also invite everyone to try their best to be part of this campaign. All that is needed is a SpendHBD branded t-shirt and face cap. If we can have a steady presence in all the businesses listed, then Hive will experience a bigger inflow of new users who are customers of the listed businesses. This is the beginning of mass adoption if everyone on Hive could replicate these efforts or at least do something to sign up newbies and retain them.