Focus on being better every day, rather than competing with others! [EN]//[ES]

Hello everyone around here, I wish you have a nice day, no matter what time you read this message! I am writing these lines while I am sitting at my pc, with a bottle of anti-flu on one side and an infusion of turmeric, pepper and ginger on the other side, and yes, I have a cold, on Saturday while we were doing some shopping a downpour fell on me, and I arrived home working without taking the necessary precautions, so, on Sunday I spent what was proper after such an emparamada. That day we also passed by the place of my best friend, who has now decided to be an enemy, because according to him, we are the competition hahaha, a little less than two weeks ago, he decided to resume his old fast food business, where in addition to selling hamburgers, he sells delicious fried chicken combos, delicious empanadas and a variety of sandwiches, which I once enjoyed, and I can attest to how delicious his food is.



Upon arriving at the site, we met my friend and his wife, to which she shouted without hesitation, the competition is here, I likewise, without hesitation, I replied, you are not competition for me, just as I do not think I am for you, everyone has their customers, and growth opportunities. Probably, they did not like my words, in fact, my friend, who always stays a long time talking with my brother and me, left the store just greeting me and went to talk to someone else, which is not something usual. That same day at night I found a video of an account that I like a lot on Instagram, and the girl, owner of the establishment, commented something that fell like a ring to the finger for the occasion that we had lived in the morning, and with what I totally agree, seeing it as a sign that I was not wrong in my words.



Yesterday we met with a marketing specialist, who is helping us with what is the identity of our brand, so, if something is certain, is that the changes will continue in our logo, and many more things, and within this meeting, the guy showed us the possible establishments that would represent competition for us, my friend's place was not among them, in fact evaluating more in depth the possible competitors, only one has a similar style to what we do, and with which some of our customers have already compared us, in this we were already clear, however, neither represents a competition, because the branches of this business, one is 30 and the other 50 km away from us, that is, there is no danger of real competition, to tell the truth.



Something I always discuss with my brother and my parents, who are, so to speak, our executive panel in what we still call entrepreneurship, is that there is a market for everything, all human beings are different, and as such, we have different tastes, so it is very certain that our products are not to everyone's liking, however, they can love madly, the hamburgers of our neighbors, which in total, are three fast food outlets that we have right in front of our house, My cousin for example, loves the hamburgers of one of our neighbors, and has let me know openly, something that I really value a lot, because it makes me clear what I just told you, however, and although his favorites are those of my neighbor, on several occasions has been given the opportunity to taste our burgers, because he tells me that sometimes you need to try something different, and this is another point in our favor, the different, always sells.



I am sure that, just as my friend and his wife openly let me know, our neighbors see us in the same way, and just like my friend, I say the same to them, and I go further, in the streets of our country, the center of every town and city in my country, is crowded with Asian commercial establishments, the wrongly called “Chinese”, everyone knows them and I know that many like me, feel a guilty pleasure when entering these stores, because we find everything, is crowded with Asian commercial establishments, the wrongly called “Chinese”, everyone knows them and I know that many like me, feel a guilty pleasure to enter these stores, because we find everything, these stores are next to each other, all sell the same merchandise, and probably have the same prices, however, they all always have customers, and we as consumers, we are always inclined to buy in a specific place, and not why the owners of these establishments make a fuss, on the contrary, they simply focus on continuing to work, and is that, is the best we can do, continue working and giving the best of us to offer our customers a different experience, regardless of whether tomorrow goes and buys the neighbor, the ideal is to focus on what we can handle, and that is, do things right.

Images of my property, taken with my Redmi Note 9S phone, edited with Snapseed.

Thank you for taking the time to read this post, if you have any questions, criticisms or suggestions, please leave them in the comment box, and remember, you too can make magic in the kitchen and wherever you go!





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¡Hola a todos por aquí, deseo tengan un lindo día, no importa la hora que leas este mensaje! Emprender es, en definitiva, para valientes, les escribo estas líneas mientras me encuentro sentada en mi pc, con un frasco de antigripal a un lado y una infusión de cúrcuma, pimienta y jengibre al otro lado, y sí, estoy resfriada, el sábado mientras hacíamos unas compras me cayó un aguacero encima, y llegue trabajando a casa sin tomar las previsiones del caso, así que, el domingo paso lo que era propio después de semejante emparamada. Ese día además pasamos por el local de mi mejor amigo, quien ahora ha decidido ser enemigo, porque según él, somos la competencia jajaja, hace poco menos de dos semanas, él decidió retomar su viejo emprendimiento de comida rápida, donde adema de vender hamburguesas, vende deliciosos combos de pollo frito, riquísimas empanadas y otra variedad de sándwich, que en otrora los disfrute, y doy fe de lo deliciosa que es su comida.



Al llegar al sitio, nos encontramos con mi amigo y su esposa, a lo que ella sin titubear, grito, llego la competencia, yo de igual manera, sin titubeo alguno, le respondí, ustedes no son competencia para mí, así como yo no creo serla para ustedes, cada quien tiene sus clientes, y oportunidades de crecimiento. Probablemente, no les agradaron mis palabras, de hecho, mi amigo, quien siempre se queda largo rato conversando con mi hermano y conmigo, salió del local apenas saludándome y se dedicó a hablar con otra persona, lo cual no es algo habitual. Ese mismo día en la noche me encontraba con un video de una cuenta que me gusta mucho en Instagram, y la chica, dueña del establecimiento, comentaba algo que cayó como anillo al dedo para la ocasión que habíamos vivido en horas de la mañana, y con lo que concuerdo totalmente, viéndolo yo, como una señal de que no me equivoque en mis palabras.



Ayer nos reunimos con un especialista en marketing, que nos está ayudando con lo que es la identidad de nuestra marca, por lo que, si algo es seguro, es que continuaran los cambios en nuestro logo, y en muchas cosas más, y dentro de esta reunión, el chico nos mostraba los posibles establecimientos que representarían la competencia para nosotros, el local de mi amigo no estaba dentro de ellos, de hecho evaluando más en profundidad los posibles competidores, solo uno tiene un estilo similar a lo que hacemos nosotros, y con el que ya nos han comparado algunos de nuestros clientes, en esto ya estábamos claros, sin embargo, tampoco representa una competencia, pues las sucursales de este negocio, se encuentran uno a 30 y el otro a 50 km de distancia de nosotros, es decir, no hay peligro de competencia real, a decir verdad.



Algo que siempre converso con mi hermano y mis padres, que son, por así decirlo, nuestro panel de ejecutivos en lo que aún llamamos emprendimiento, es que, para todo hay mercado, todos los seres humanos somos diferentes, y tenemos como tal, gustos diversos, por lo que, es muy seguro que nuestros productos no sean del agrado de todo el mundo, sin embargo, pueden amar con locura, las hamburguesas de nuestros vecinos, que en total, son tres establecimientos de venta de comida rápida que tenemos justo en frente de nuestra casa, mi primo por ejemplo, ama las hamburguesas de uno de nuestros vecinos, y me lo ha hecho saber abiertamente, algo que en realidad valoro mucho, pues me deja en claro lo que les acabo de decir, sin embargo, y aunque sus favoritas son las de mi vecino, en varias oportunidades se ha dado la oportunidad de degustar nuestras hamburguesas, pues me dice que, en ocasiones hace falta probar algo diferente, y este, es otro punto a nuestro favor, lo diferente, siempre vende.



Estoy segura de que, así como mi amigo y su esposa, me lo hicieron saber abiertamente, nuestros vecinos nos ven de la misma manera, y al igual que a mi amigo, a ellos les digo lo mismo, y me voy más allá, en las calles de nuestro país, el centro de cada pueblo y ciudad de mi país, está abarrotado de establecimientos comerciales de asiáticos, los mal llamados “Chinos”, todos los conocen y sé que muchos como yo, sienten un placer culposo al entrar en estos locales, porque encontramos de todo, estos comercios se encuentran uno al lado del otro, todos venden la misma mercancía, y probablemente tengan los mismos precios, sin embargo, todos siempre tienen clientes, y nosotros como consumidores, siempre nos inclinamos a comprar en un sitio específico, y no por ello los dueños de estos establecimientos hacen escándalo, por el contrario, ellos simplemente se enfocan en continuar trabajando, y es que, es lo mejor que podemos hacer, continuar trabajando y dando lo mejor de nosotros para ofrecer a nuestros clientes una experiencia diferente, sin importar si mañana va y le compra al vecino, lo ideal es enfocarnos en lo que podemos manejar, y eso es, hacer las cosas bien.

Imágenes de mi propiedad, tomadas con mi teléfono Redmi Note 9S, editadas con Snapseed.



Gracias por tomarse el tiempo de leer esta publicación, si tiene alguna pregunta, crítica o sugerencia, le agradecería dejármela en la caja de comentarios, y recuerda, ¡Tú también puedes hacer magia en la cocina y a dondequiera que vayas!

Created by @robinsonlgil



Created by @derangedvisions



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12 comments
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Focus on ourselves is a must.
Keep it up ❤️❤️❤️

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It is essential to do it and it applies to all areas of life, how nice to see you here, greetings my dear friend.

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You are perfectly right..instead of envying on others, just focus on getting yourself better. It is just a matter of time, the result will speak for itself

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Exactly, as a friend of mine says, focus on doing your best, instead of wasting time envying other people's work.

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Learning is a process indeed, I have learned from your content. However, the fact that you giving your best is already a treat to others enterprise, because dynamic spiecing of what do best brings to negative thoughts. Keep pushing, you might even push them out trust me. Just give it a more little effort.

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That's what my brother and I do, because the enterprise belongs to both of us, we try to do the job in the best way to make our clients feel satisfied, at the end of the day, the best publicity is a satisfied client.

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Oh wow, the food looks absolutely incredible!!:) I am hungry now hehe. Love your words here, totally agree, we must focus on ourselves and aim to be a better person without comparing to others :)

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That applies to everything in life, focus on doing things well and improve every day, is the formula that gradually brings us closer to success.

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