It's survey time

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         A few weeks ago, I received this in the mail:

         Nielsen consumer surveys are something I learned about back in university as part of my communications minor. While Nielsen do TV ratings, they gather data for consumer trends. In short, this is the first time I got the chance to do the survey. It came with $1 in cash as an enticement.

         How was it? It was boring.

         The survey asked you more questions the more details you divulge. The closest I could describe the workflow is how the ophthalmologist asks you questions.

         Fortunately for me, the questions centered around streaming services, television, etc. I haven't watched TV as much since my broadcasting job, so I skipped a lot of questions. In addition, I don't even use streaming services because I see them as repackaged cable services.

         In the internet age, I can find most things without subscribing to services with a narrow scope. The entire survey took me around 45 minutes to complete.

         Sure enough, I got the rest of the compensation about a week later. In a simpler time, I would have been hesitant to fill out such a survey. Now, with algorithms running rampant, I'm sure whatever choice I make won't make a difference to what's already known.

         For $11, it wasn't a terrible waste of time since I was only sitting in front of my computer. I probably made more on that survey than this post will generate. Interestingly, Nielsen isn't the only company trying to get my opinion on things. I will tell you more when the ordeal is over.

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13 comments
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I tried filling out those surveys before - it was soooooo boring I couldn't get through them.

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Take a survey to fund them cheap games on Hive. Did they sent a 10$ physical bill? I would've guess they'd just opt to do things electronically.

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Yup. They sent a $10 bill. Neither party needed to tell the other more than that is needed.

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It sounds like a fairly long survey otherwise they wouldn't give you money. Personally, I wonder if the companies even pay attention to what the surveys do. At least, I haven't really seen much of that happen.

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I think it’s borderline obsolete given how we have algorithms and stuff that already collect this info.

Although, I wouldn’t be surprised if this sort of sampling is used to confirm or adjust for bias from algorithm alone.

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My wife and I did the Nielsen things for while. They haven't sent us one in quite some time. I really loved how they would send fresh crisp dollar bills to you. It's like they just came hot off the presses!

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It's like they just came hot off the presses!

Or laced with cocaine. Either way...

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:) I'm okay with that too. I've always thought it might be fun to try as long as I can be assured it is pure and not laced with anything nasty.

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