Goodbye, Smokey... Hello, Ember!

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         I saw this picture on my FB feed the other day. Yes, I still use FB and Messenger to keep up with some friends.

         The picture caption mentioned that Smokey the Bear was retiring with a new mascot replaced him. It didn't take me too long before I found the source of the picture from this news article.

         Meet Ember the Fox. She replaced Smokey in British Columbia, Canada. I was glad that good old Smokey goes on in America. So, this seemed like a Canadian attempt to have a unique identity. In all seriousness, it goes deeper than that.

         I remember the slogan, "only you can prevent forest fires!". It eventually evolved into "wildfires." With Ember, the focus shifts to fire management. The BC authorities dubbed this new program FireSmart. It made sense because wildfires are part of nature's cycles. I wonder if there were unintended consequences from actively preventing beneficial wildfires to the ecosystem.

         FireSmart has high-quality infographics for its audience. The example above is one of many that exist out there. The website also has educational videos with lots of information. I did spend some time there for personal enrichment.

         Turn the focus back to Ember. I found it amusing because she looks like something you would see at a Furry convention. This mascot makes me want to start fires instead of being informed about it. She could even pass as a Pokemon. When I looked at the comment section on FB, I wasn't the only one that thought of those things. I guess her design has already made an impression on people.

         Regardless, I'm glad the US retains Smokey the Bear. Will there be crossovers in the future? Who knows?

Posted with STEMGeeks

wildfires emberthefox smokeythebear canada palnet neoxian proofofbrain cent stem
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27 comments
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I was thinking she looked a lot like a Pokemon too. Probably trying to reach that younger generation. Don't feel too bad, I still use Facebook from time to time. It's a good way to contact businesses and really there is no comparison between it and Hive at the moment.

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When I first saw it, I thought it was not real.

I don't post on FB anymore. In fact, I removed everything I ever posted there and only accept messages.

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I still post from time to time, but it isn't nearly as often as I used to. Pretty much just when someone has a birthday or anniversary.

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Bang, I did it again... I just rehived your post!
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Fox looks Pokémon… Nintendo Fire Fox 🛩… like a hazmat suit… simulated animal.

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Interesting change of focus! Yeah wildfires are normal in the nature, but still humans have some fingers into it sometimes...
!1UP

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Smokey the Bear: Long may he endure :)

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hello friend a hug! one of them is you? haha that bear has style

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Nope. I am not in the photo. Not Canadian.

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Lol dude, I was going to say the same thing, that's a furry!

When I saw your title my blood pressure spiked. Smokey is a part of American culture. Growing up Saturday morning cartoons & Smokey sternly saying "only you can prevent forest fires". Glad to hear he's sticking around.

Now back to doom scrolling.

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Yeah, I thought they were getting rid of him too and the realized only part of Canada is getting rid of him.

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You’re right. Looks like a Pokémon, never seen a fox that color. The symbol on its chest almost looks like the logo of a Pokémon Gym Badge. Glad people are doing more to give more light to fire safety though. I read in a magazine that smaller reoccurring wildfires are beneficial to promote larger more destructive ones but I’m no fire expert so who knows if that’s right.

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The new approach is more about recognising it’s part of life and there are things we can do to minimise damage.

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