Is Hip-Hop Is Becoming the Greatest Web3 Music Success Story?
Hip-hop music has been steadily growing in the Web3 space, though it's not as dominant as electronic music. Despite this, hip-hop is seen as a genuine reflection of the NFT space. However, the genre has been facing challenges finding a foothold in Web3 when compared to electronic music.
Among the successful rappers in the Web3 space are Snoop Dogg, who has been vocal about cryptocurrency and NFTs, and has launched his own NFT collection, "A Journey with the Dogg," along with being involved in creating the NFT marketplace "Crypto.com NFT" and partnering with various NFT and blockchain companies. Timbaland is another successful rapper in the Web3 space, having launched his own NFT collection and worked with the NFT platform Royal.
3LAU, an electronic music artist who has collaborated with many rappers, has also found success in the Web3 space. He launched his own NFT platform, "Royal," and launched his own NFT collection, including music, artwork, and virtual experiences.
Other rappers who have been involved in the Web3 space include Lil Uzi Vert, A$AP Rocky, and Trippie Redd, though their involvement has been limited compared to Snoop Dogg and Timbaland.
Hip-hop has remained a genre mostly led by digitally-native creators within the NFT community, with independent creators setting the tone for independent prosperity on music NFT platforms. However, there have been challenges for hip-hop in Web3, with many stars pulling their names and profits out of the ecosystem after being involved in NFTs.
Despite these challenges, hip-hop has been gaining momentum in the Web3 space and has seemingly taken over as the backbone of Web3 music. The future of hip-hop in Web3 is still uncertain, but the NFT community can help support the creators of culture by sharing their art, spreading the word, and celebrating the biggest music NFT moments of 2022 and beyond.