一探梵谷寶可夢藝術展 / Checking Out the Van Gogh x Pokémon Art Exhibit

某天路過信義區百貨公司，看到看板上提到，有限時的梵谷寶可夢藝術展，免費參觀，當下有事，只好改天有空再過來看看，幾天後再次路過，這次時間就比較充裕了，正好上去百貨公司吹吹冷氣，之前有新聞提到，百貨公司的冷氣太不冷了，顧客在地下街吃飯，邊吃邊流汗，之後上網投訴，最後，鬧到上新聞，真是種另類行銷，是種對公司形象不好的負面行銷，不過，這家百貨公司的冷氣真的夠冷，這樣顧客才會有好心情。逛街購物啊！

梵谷是位全球知名的藝術家，是後印象派的先驅，其獨特的風格對藝術界產生了持久的影響，之前荷蘭梵谷博物館（Van Gogh Museum）慶祝開館50週年，與風靡全球的「寶可夢」（Pokemon）合作，推出一系列聯名畫作和周邊活動，現在，我們終於可以在現場欣賞幾幅以梵谷經典作品為主題發想的「寶可夢版本畫作」。

現場展示的作品不多，而那幅知名的皮卡丘版本的《戴灰色氈帽自畫像》，其實只有小小的一幅，其它的還有伊布版的《戴草帽自畫像》、向日花怪版的《向日葵》及卡比獸版的《在亞爾的臥室》，我想寶可夢迷看到的話，應該會覺得很興奮吧，藝術這種事物，果然是內行的看門道，外行的看熱鬧，我就是屬於看熱鬧的那種人，當然，藝術作品都是不便宜的，我能有機會近距離欣賞，就很滿足了，收藏這檔事，我應該玩不起，口袋不夠深。

除了我之外，也有不少年輕人駐足欣賞，我想梵谷與寶可夢的結合，搭起梵谷與年輕世代的橋樑，畢竟年輕人認識寶可夢的程度遠勝於梵谷，我是因為歷史考試有背過梵谷這個名字，要不然，我可能也不知道梵谷是誰，這樣的聯名品牌展覽，也為寶可夢品牌增加藝術氣息，達到品牌價值的共享的目的。

One day, while passing by a department store in the Xinyi district, I noticed a sign advertising a limited-time Van Gogh x Pokémon art exhibit with free admission. I was busy at the time, so I decided to come back another day when I had more time. A few days later, I passed by again, and since I had more time, I figured I’d check it out and enjoy some air conditioning. There had been news recently about how the air conditioning in the food court of this mall wasn’t cool enough, with customers sweating while eating. After complaints flooded in, it even made the news, which was a bit of negative publicity for the mall. But today, the air conditioning was perfect, which makes all the difference for a pleasant shopping experience!

Van Gogh is a world-renowned artist, a pioneer of post-impressionism whose unique style has left a lasting impact on the art world. Recently, to celebrate the 50th anniversary of the Van Gogh Museum in the Netherlands, the museum collaborated with the wildly popular "Pokémon" franchise, releasing a series of joint artwork and related activities. Now, we finally get to see some of these Pokémon-inspired versions of Van Gogh’s iconic paintings in person.

There weren’t many pieces on display, but the famous Pikachu version of Van Gogh's "Self-Portrait with Grey Felt Hat" was there, though it was just a small piece. Other works included an Eevee version of "Self-Portrait with Straw Hat", a Sunflora version of "Sunflowers", and a Snorlax version of "The Bedroom in Arles". I imagine die-hard Pokémon fans would be thrilled to see these! For me, art is something for experts to truly appreciate while the rest of us just enjoy the spectacle. I definitely fall into the latter category. Art is expensive, but just having the chance to see these up close was satisfying enough for me—I’m not about to dive into the world of collecting anytime soon, my wallet couldn’t handle it!

Aside from me, there were quite a few young people also admiring the pieces. I think the Van Gogh and Pokémon collaboration has bridged the gap between Van Gogh and younger generations, especially since most young people know Pokémon much better than Van Gogh. As for me, I only know of Van Gogh because I had to memorize his name for history exams; otherwise, I might not have known who he was either! This kind of crossover exhibit adds a touch of artistic flair to the Pokémon brand while achieving a shared value for both brands.

For the best experience view this post on Liketu