I’m not sure if you’ve heard this very often, but if you’re on the marketing side of social media often, you would’ve come across it sometime. This is basically a marketing strategy that involves companies deliberately creating problems with perfectly working gadgets, and selling customers the solution.

You see, a business is a representation of a customer’s needs. And a customer’s needs are his problems. So great businesses thrive from identifying problems and selling the solutions to these problems. But why wait to identify a problem when you can just create it yourself and sell the solution back to a bunch of people who will buy anything you make?

Two Tech giants have been known to use this marketing strategy, and it seems to be working pretty well for them. These two are Apple, and Samsung. These two also happen to be my favorite mobile phone brands!

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Claims of Apple Implementing this marketing strategy

A lot of people say that this is apple’s motto and if you look at it properly, it makes a little sense. Apple mostly will first release a perfectly working phone with everything intact, and for the subsequent generations that are supposed to be upgrades, they remove a bit of the essential features or components.

Image from pexels

Take the issue with chargers for example, why in 7 hells will you sell customers phones without charging adapters? But it doesn’t just end there.

There’s also been the issue of removing normal headphone jacks and replacing them with lightning-port ones. This has caused complications for iPhone users who wanted to upgrade above the iPhone 6. But as Loyal and addicted apple fans, we will do anything (or buy anything lol) to get the new iPhone. So what did apple do? Well, quiet a simple thing. They started selling us normal headphone-lightning(charger/headphone)port OTGs so that you can still use your old headphones with your iPhone 7 and later. And they’re absolutely cheap, going for just $40. Isn’t that wonderful?

Image from pexels

Oh and the same OTG also fixed the issue of not being apple to charge your phone whiles using headphones on your iPhone. Awesome right? Except it actually isn’t. You wouldn’t have had to buy these OTGs in the first place of apple never removed the normal headphone jacks on the later iPhones in the first place.

Image from pexels

Should I also mention how after getting rid of the home button on the latest generation iPhones, apple has made an external home made button(which is also OTG).

So apple basically does these small adjustments to remove features that are appealing to a certain group of their customers(creating a problem) and selling them the solution at a very “decent” price. Sp you buy an iPhone 13 which already costs a fortune and a headphone-lightning OTG if you want to use your old headphones. Although, this doesn’t seem very realistic, as people that buy the iPhone 13 most likely will not want to use the old headphones in the first place. Maybe apple just went “well if you can afford an iPhone 13, you damn well can afford some lightning headphones or better yet, and air pod.

Maybe pretty soon in the next iPhone release, apple might just remove the lightning port as well, and as us to use wireless chargers(which they’ll be glad to sell us).

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Claims of Samsung Implementing this marketing strategy

But this is not only limited to apple, as some people even claimed Samsung did the same thing with the early S series phones- the galaxy s3, s4, s5, s6 & s7. Some people claimed that Samsung deliberately made those phones with a poor battery life so that customers will have no options than to either upgrade to better ones or keep changing batteries.

Image from pexels

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Disclaimer: I say claims because there is no 100% certainty that this is actually what is happening. That Apple and Samsung are actually creating problems and seeking solutions. This is just how I see things.

Some people could argue for example that apple removed the old headphone jacks because they saw that the world was moving away from normal headphones to a future of lightning and type C headphones as well as wireless headphone mobile devices.

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The talk about creating a problem and selling the solution reminds me of a bilogical case of the scenario. A symbiotic relationship between the tongue eating louse (cymothoa exigua) and fish. Maybe I should go nerdy in my next post and talk about this. It’s a disgustingly interesting relationship.

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_{I am @depressedfuckup. The story behind my weird username is in my intro post if you have the time to read. I am a newbie and a content creator on Hive and a Biochemistry student outside of Hive. I write about my present, generally things going on with or around me. Please give this article an upvote and a reblog if you liked the content and leave a comment if you have something to say about it. Thanks for visiting my blog, have a great day!}

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