The Ethics of Influencer Marketing: Trust, Transparency, and Responsibility

Well, now the trend of social media has gone on a lot and we must have seen that a lot of influencers have come and all this has not happened suddenly, you must have seen that a lot has changed around us since the lockdown or pandemic, especially the online world which is growing very fast and people have also appreciated a very good audience, in this time the earlier time was different and you are changing, nowadays a lot of earning opportunities have come and if you are an influencer, then you have earning opportunities from the early days, I think that to be an influencer, you should have a lot of confidence and if you are a little good looking then it makes a difference, if your physical appearance is good and you are a little attractive to look at, then the job is done, you can become an influencer according to me, this is my mindset, I feel so because most influencers can influence people, if they are not attractive then maybe they cannot do it. We have often seen that the influencers who make videos look a little different from ordinary people, yes it all depends on what type of content you consume, if you consume content related to this, then you will follow only those people who are already physically fit and who look very attractive, it all depends on what type of influencer you are following.

Well, now a lot of influencers have come and many people claim so many things but they also lie, many people take advantage of their attractive personalities and they fool innocent people and waste people's money in wrong schemes, but I feel that if people follow you, then you should share your content thoughtfully, not everything is about money if you share something or the other with your audience just for money, then I can say with certainty that after some time your audience will stop following you because they will get to know your truth one day or the other.

Well, nowadays a lot of influencers have come since the trend of releasing on TikTok, Instagram and YouTube, since then this trend has increased a lot, and many people around us in the city have become famous very quickly because nowadays more people than reels are getting famous and then once their followers increase, then gradually their views increase and their likes also increase and in such a situation, they start getting a lot for promotion and gradually they take advantage of this thing and big brands also approach them if you have more followers. I believe that if you are an influencer and a brand approaches you, you must first investigate whether the brand does what it shows. Many brands often promote their products by luring influencers and the reality is something else in such a case. The loss is suffered by the general public because the influencers are not the ones who use the product, they just use them for promotion for some time but the general public who follows them thinks that all of them use this product and that is why they start buying it.

ImgSrc

So if you are an influencer, then a responsibility also comes upon you and you should understand that if you cheat people, it can prove to be dangerous for you. If you are honest with your audience and you promote such things that are important or which will benefit people, then perhaps your audience will remain with you, but if you get involved in doing this or you are ready to promote anything for money, then perhaps it can prove to be dangerous for you. Many right influencers promote any kind of product and in such a situation, their audience breaks ties with them and slowly their downfall begins. If you do not want this to happen to you. If you are an influencer, then you should not do this. The people who follow you, you should remain loyal to them and share such things which are useful for them and which will benefit them as well as you. Yes, everyone wants to earn money because if you have a bigger audience then you have more opportunities to earn money but you should think that if you are promoting any wrong things then it can have a wrong impact on our society and you should share and promote things thoughtfully keeping this in mind.

Although I feel that I do not have any such quality in me that can make me an influencer, even if I get a chance, I will share only such things that will benefit people. If I become a popular influencer then maybe people will come to me to promote their brands but I will promote only those things that I feel are worth promoting because if I start promoting every kind of thing then maybe this is also not a good thing. What do you think about this?

If you are not on Hive you can use these links to join Hive (it is all free, with no hidden charges xd.), you can thank me later :

Join Via peakd
Join via inleo

Call this an Action:

If you are not playing the Splinterlands and Golem Overlord games then feel free to join my referral 😁

My splinterlands referral
My Golem Overlord referral
My HoloZing Referral
My kryptogamers Referral

Earn free Bitcoin, every hour

see you in the next post. Keep learning and keep exploring...

All the Images are Made Via Canva unless otherwise noted.

Translated via Google Translator, The content is original.

Thanks a lot for staying till the end 😃🙏, Let me know what you think.

Never forget one thing you should be grateful for because someone has a dream of what you have. So learn to be grateful. Be Thankful.🙏😀

Thanks & Regards

@bhattg
-----Together we will make this a better place-----