The Future Of Content and Search Is Bright, Thanks To AI

What I find common across all AI disruption speculation content is that most seem to entirely ignore that new technology creates new problems and oftentimes cannot be fixed with the same system that created them.

This is a circle we are unfortunately trapped in. We can never have a functioning system without flaws that need attention.

Every piece of new technology comes with its own set of problems and sincerely, if we want to be hundred percent honest with ourselves, what we are dealing with, with AI, is quite extensively scary.

Think about exactly everything AI has been speculated to disrupt, fix, aid or solve in the near future, especially in respect to information capture and distribution and within the walls of financial technology like crypto and blockchain — the vastness of its tentacles of AI can only simply be defined as being vast.

Based on this reality, it should be a common understanding that this means that we'd have to deal with an equally vast number of problems.

It's inevitable, automation isn't GOD level, and it will never be because it will always be limited to contributing ease to what is developed and essentially maintained by humans.

Now, I'm not laying here telling you that AI won't be smarter than it already is, I'm simply saying that it will always lack originality.

AI Will only ever be limited to tapping into data made available to it, so whilst as a machine, it will be capable of faster processing and execution of work, it will always lack the ability to think outside the box — dare I say “dream” up fresh ideas.

The Future Of Content & Search: Better Than We Think

One of the most common topics when it comes to AI is content creation, basically because ChatGPT strikes most people as simply a database of content ideas, as a generative AI.

The general sentiment here happens to be that the Media is dead and AI will take over shits like news reports, basically everything a media or content platform should handle.

Oh, also, there seems to be a strong belief that Search Engines are dead.

Tell me something, if Search was so dead, why did OpenAI build one and launch it as a product despite not needing to because everyone already knows it can access the Internet?

People don't/won't trust AI as much as we think they will.

And even if they do, the growth in the usage of chat AI for seeking informations will only cause the need for a new approach to content creation.

Think about it, SEO is most times deceptive, you find platforms without answers to a question deceptively positioning words to win top indexing and lure in search users to watch ads without getting the answers they are searching for.

And it works because search users generally will believe that snippets with Search frontends are not a reflection of the whole content, essentially hoping to find deeper data by clicking through.

With AI, the game is different because users can specifically ask for deep analysis of content pages to ensure the needed answers are available.

This forces content platforms to prioritise quality over everything else. Considering that the use of AI by searchers really unlocks a lot of opportunities for these platforms to earn traffic for the most random or littlest of things.

There's already a rising sentiment to optimize content for being discovered by AI agents as they seem to be generating traffic for these platforms.

Google, the King of Search happens to have been recently asked if search is dying and it had this to say:

“In a world in which you’re flooded with like lot of content …if anything, something like search becomes more valuable. In a world in which you’re inundated with content, you’re trying to find trustworthy content, content that makes sense to you in a way reliably you can use it, I think it becomes more valuable.

The world of content is about to change drastically, think more value delivery in different ways.

There already appears to be pointers that memes will be a key part of this change, hard to find company social accounts that are not embracing memes in their content these days.

It's a bright future for what content we get to consume on the Internet, all thanks to AI coming a lot to fuck everything up and make the focus and value of Search Engines skyrocket.