Marketing Budget Goes Boom 💥
I was innocently doom-scrolling Xitter and happened to have engaged a specific tweet for a timeframe longer than usage because I had to read the comments to figure out some bits of details so as to avoid having to show up on Google.
Then something hit me.
X’s algorithm seemed to have immediately believed I was very much interested in the topic and decided to dump a whole bunch of more similar content on my feed after just a few refreshes.
Anything to keep me on the app forever right?
Being bombarded by literally spam tweets on the same topic over one activity on a practical dead X account was a wild experience, it almost felt like not only is the crypto ecosystem in peak activity times, X algorithms happens to be too, I had to rule that it's a season of working overtime, Q4 financials must be very important.
It Was Too Obvious
It is the bull run, we are at peak for literally everything. Launches, peak FOMO, scams, and the biggest of them all, big spend marketing.
The fun part is that you can benefit a shit ton if you pay close attention. Dead projects are going to be working overtime to turn a profit via market manipulation, given that they can't get it from ecosystem or DApp revenue.
You'll find random crypto assets begin to pump out of nowhere and to you it'd seem like it's just market makers doing their thing.
Well, that could be true, but it's not always the whole truth.
I don't think I need to remind anyone that there's a lot of token unlocks ongoing through to next year, at current market values, our ecosystem is constantly inflated by on average $1.38 billion weekly.
In fact, between Nov 25 - Dec 01, over $7 billion was dropped on us through token unlocks.
Are we generating enough revenue to print that much through token unlocks? I think only Tether and maybe MakerDAO or is it called Sky now?
Anyways, those two are the only known high revenue generation projects on here, oh, Pump.fun and all the gamble apps too. That said, most of these apps are centralized, their revenues are mostly not beneficial to the industry at large.
So that makes these unlock numbers insane.
You can have a look at the data yourself.
This data of course does not include regular PoS blockchain emissions or those from DeFi staking protocols.
When all data comes together, we could be looking at close to $10 billion monthly.
Most of these values are VC, Team and Marketing allocations. Surely, VCs have to get paid for all their liquidity injections, notwithstanding, it's all mostly still unethical practices going on to extract the most value from the ecosystem.
Funny that with these large token drops, a chunk are marketing funds.
Well planned out to enable projects to go out wild on marketing for the bull season.
Ton of proof of marketing funds going up in flames on X
As much as I'd like to name names, I've decided to withhold that detail.
I found out of nowhere, several so-called crypto KOLs calling on everyone to not “sleep on” this particular project of which the last time I heard of it was frankly the last bullrun and apparently it's since rebranded and cut down its supply.
It's all paid shill, but if you play along smartly, you can catch some profits.
Without name dropping(gonna leave a hint), it might be hard for some of you to believe me but crypto X is insane right now. I'm forced to believe it's always like this at these times, I am just being more aware this time.
I frankly spent most of the last bullrun on Discord, some satoshistreetbets server if memory serves me right.
I know one thing for sure, once the budget dries out, they'd have probably picked up on some earned media midway because crypto folks are gullible, it's degenerates out there after all.
But at some point, probably once the bull market phases out, this will be one of those projects to open a short position and toss your phone into the river to revisit a year later.
I will be there, to short the Metaverse.
I can literally smell the -80% dump from a mile away.
Crazy times we are in. Maybe this time will be different — the classic sentiment, amerite?
Don't be fooled into being the bagholder, nobody going hard on marketing right now cares about launching amazing projects or services, it's all business of catching profits with market manipulation.
Team and VCs gotta eat, and you're the hunt.