The key factors to retaining customers
Building a sustainable relationship with our customers is the one of the most important act to put into serious considerations. Our businesses will never exist if there weren't customers to patronize us, but the level to which we build our relationship based on trust with them is what keeps them glued to our products and services. Let's quickly look at how to maintain customers by building a solid trust with them.
Brief Understanding Of Customers Trust
Customer's trust entails the strong believe our clients have towards ourselves and business in general. A state where a customer feels satisfied with your product or services and could count on you to delivering such services or products over time so what is termed as customers trust.
Also, let's not just stop at that, in a bid to go further, we could say customer's trust has to do with every act of accountability and responsibilities proven by a service provider to his/her customers, with this, I mean, an entrepreneur be accountable for his or her mistakes and taking full responsibility for it. This is where it begins, not just trying to play around with customer's money or time..
Sometimes it might be a bit hard to build a trusted brand that keeps returning customers based on individual differences, but then as business owners, we need to play out part in making sure this is achievable. So then, let's look at the different ways to build customers trust;
• Keeping To Words: Human beings to some level are naturally wired to be moved by what they hear and see. So if at some point you promise to deliver a certain project or product just the way you made your client picture it, then you should keep to your word and make sure the products or services is rendered just as promised.
• Accountability/Taking Responsibility: life itself is full of ups and downs, if for some certain reason there is a bridge on your agreement with a client, or there will be an inconveniences your product will cause to it users, it will be very wise to allow yourself to be held accountable for the mistake while you take full responsibility of it. This mostly happens to grocery store owners, sometimes they don't even know their goods have expired and they sell it our ignorantly, if at some point your customer get to know about it, apologize and replace it with unexpired item, this is you allowing yourself to be held accountable for it and replacing it means you have taken full responsibility for your actions.
• Maintain A Fix Working Hours: If there is anything that glue customers to their service providers or product vendors is the proper working time frame. If you own a business and wishes to have returning customers, do not for any reason joke with your working hours, for example, if you are running a supermarket, you should be able to open by 7:00am so however it is, those going to work very early will get to buy from you before leaving for their daily hustle. Some customers loose interest on vendors who can't keep to time and if you are one, then you need to work seriously on it.
• Maintaining Quality Product And Service: If you ever want to get customers running back to you, you need to maintain the same quality you started with, if need be, upgrade the quality of your service and products instead of bringing it down. Customers are mostly moved on how efficient your service was previously of how well your product was to them. This is one of the criteria you will be judged by customers.
• Welcome Criticism: For every business that is aiming the sky, criticism must be accepted, customers are always at peace when they realize their complaint has been put into consideration and acted upon. An instance is a customer complains about a certain type of product and how ineffective it is, when you get to act on it and make sure you get a quality product that works perfectly for them, I brings them back and give them a sense of belonging.
These are to mention but few of the ways to earn Customer's Trust.