Dear readers, this could be an unusual topic on our blog, but we consider it of interest and very educational considering that currently, due to the pandemic, social networks have not only been used for communication with our friends and family, but it has become a tool for companies, since, through these means the products or services they provide can be advertised, that is, marketing strategies can be used where the benefits of the products are socialized with respect to their quality and price.
Public domain image taken from Flickr
As said above, social networks are an important tool for marketing, but if you want to be successful you need to be very creative, dedicated and stay active at all times to provide good attention to potential customers. Below, some suggestions are shared from our humble experience obtained from our social networks for content socialization and our ventures:
First of all, to strengthen a blog, good content must be created, which is considered to be able to satisfy the needs of the audience to which it is desired to reach, said content must be interesting, relevant and useful for users, this can be implemented in traditional social networks and the most innovative and profitable ones like hive, where you can socialize your knowledge and receive financial benefits through cryptocurrencies.
Trust can also be generated through transparency in communication with customers, readers and visitors, that is, participating in a conversation, this will undoubtedly help to establish relationships with the audience, and in case it is a business they feel comfortable talking to them directly with the manager or owner in case there is not enough information available online. Social media marketing is a way to boost business and generate direct connection with customers regardless of distance.
In this same order of ideas, Aguirre, Andrade, and Carrion (2011), pointed out that through social networks you can boost the business brand by differentiating your product from others, with the intention of creating a unique identity for your product, and it can be done in many ways, one way is through brand communication, which includes all forms of advertising and marketing strategies that help you tell people what your product is about. This helps you differentiate yourself from other products on the market because not everyone is so clear about what they do or who they target with their messages, which could end up building a strong connection with customers and increasing brand loyalty.
Public domain image taken from pxhere
In summary, it can be said that social networks have become an integral part of Moderna life; they are also one of the most effective ways for companies to get their target audience, find new customers and build their brand through digital advertising posters, live conferences, photographs, promotions, videos among other strategies with the intention of keeping their customers informed and updated on what happens with their products.
Dear readers really, social networks are a formidable tool., just like any other tool that can be useful for marketing, but also for learning from others, sharing ideas and information. However, positioning our business on social networks is not so simple, for this we must educate ourselves and implement the correct strategies, currently there are companies that provide advisory and education services in this regard, they start with a business analysis to formulate online visibility ideas that help grow our company.
- Aguirre, X.; Andrade, M. y Carrión, M. (2011). Proposal to strengthen the corporate identity brand Salesian Polytechnic University. Degree work. Ecuador.
This was informative as I didn't see social media that way. I didn't realize that social media can be potentially used in business marketing till today. Thanks mate
Hi @abrarhussain, I'm glad that the content is useful for you, social networks have taken a lot of boom in recent times and as can be evidenced in the article can have an important utility for companies.
So long, have a great week.