Isn't this a Fraud?

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In our everyday day, we come across several marketing strategies the purpose of which is to attract the potential customers to buy particular product. One of those strategies is the offer of some percentage off on the actual price. I have seen this strategies being used by local shopkeepers, well-known brands on their lots, online shopping apps and on individual products.

When I started consuming an online shopping app that keeps on offering seasons of discounts every now and then, I started doubting that there are no actual discounts during these seasons. Instead, only the amount of actual price is raised to demonstrate a discounted price. I feel like discounted price offers are merely a method of creating hype so that people rush to buy in FOMO.

Though I am not sure about the fakeness of price offers on the app yet we encountered the deception caused by local pizza brand.

It so happened that I went for shopping in s superstore. On the information counter there, I found the vouchers for discounts especially given to the store’s consumers. I asked the man on the counter if I could take one. He told me I could take as many as I wanted.

Each voucher had to different discount offers on it. It means one voucher could be used twice entailing two discounts on different items of the pizza shop. The offers were quite juicy. I wondered why there are that many bundles of vouchers are present on the shelf and people haven’t taken them yet. Perhaps, people go to the information counter less often, I thought. Anyways.......

I picked around 10 vouchers, thinking that I would given them to other families in the house so that they would also be benefitted. Though the brand is local yet famous, so I hoped to have a good taste from there.

The vouchers had a deadline printed on it which was 3 months away from the day I got the vouchers. Here I would like to mention that pizza is something that we eat once in a blue moon, so the vouchers remained with me until the deadline was only a few days away.

One day, my brother-in-law (say Amir) was going out. The pizza outlet had to be on his way. I told him to buy us the pizza as well as he could buy for his family as I had given two vouchers to them too.

The voucher offered Rs.900 discount on the purchase. According to the T&C , the discount was valid for Large and Jumbo size pizzas. Both of them had a price above 900. I had seen on the official website of the brand, large pizza was of Rs.1200. Accordingly, we were supposed to pay Rs.300 for this size.

I had told Amir how much it would cost expectedly. When he returned home, he was empty handed. He told that when he asked the service provider to redeem the voucher, he said that the voucher was valid for the pizza the price of which was Rs.2100. When Amir mentioned that he wanted to buy a large pizza, the service provider told him that the price of large pizza was Rs.2100. After redemption of the voucher, the pizza would cost him Rs.1200. That’s why Amir didn’t buy it.

On his return to home when he told the story I wondered how come there is that much surge in the price within a month. I search the official website again. There I found out that the actual price of large pizza was Rs.1200. Even the jumbo pizza was below Rs.2100.

Isn't this fraudulent behavior? Anyone who redeemed the voucher without checking the price beforehand would have fallen victim to purchasing the product at its regular price, thinking they were getting a discount offer. This way they would have a bigger sale.

Nevertheless, I believe that earning money via such frauds has a negative impact on the business. The exposure of such deception destroys the trust of the customers and eventually they find an alternative.

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The post is my participation for Hl-featured contest prompt.

The image is captured by me via my mobile camera

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30 comments
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That was definitely going to give them a bad name. I wonder why people love using devious means to extort money from others. Most business people are fond of it. That's fraud, the earlier the person and the entire shop stops that, the better for them.

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I also wonder why people utilize their energy in wrong manners. If they utilize in postive side, the results may be slow but lasting.

Thanks for stopping by
!LUV

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(Edited)

Its baffles me a lot.

you are always welcome

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Unfortunately, that is the world we live in now, people are selfish and can go through any crook means to sell their product

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It's really unfortunate.

Thanks for stopping by.

!LUV

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!ALIVE

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I hear you, If you could only see how expensive Pizza is at my local Canadian Pizzareas with the prices going higher and higher in the last year alone, discounts hardly make a big enough difference. I used to order Pizza once a month as a family treat but have cut back to every two months now.

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I don't know which ingredient in the pizza makes it so expensive. There are some other brands of pizza here that are way moe expensive. We cannot even think of buying them.

They way prices are going up, all of us have to cut back on the unnecessary items giving the priority to the necessary ones.

Thanks for stopping by !LADY

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Indeed this is fraudulent behavior. It is often thought that this occurs but with the pizzas it is very obvious. I think/hope people will consider them dishonest and stop their patronage.

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At least I am not going to shop from this brand ever 🙄

Thanks for stopping by

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I don't really know where the world is going to, what so many people want now is to sell and make money not minding the interest of the buyers

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(Edited)

The exposure of such deception destroys the trust of the customers and eventually they find an alternative.

Not the exposure itself, but the company's fraudulent behavior towards their customers. They destroy themselves. And the people deserve to know their name. This is why you should mention the name the local pizza brand. So the people would know what they should avoid.

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I didn’t mention the name within the text of my post but the image I have shared tells that the name is Pizza Max.
Perhaps, I should have mentioned it within the text too, so google may read it. 😊

Thanks for stopping by.

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How can this company hate itself so much to destroy the works of their own hands either knowingly or unknowingly, it's a pity.

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This is fraudulent behavior. Local shops do this alot, they will tell you the discount price is $1 and when you go to their official store, you'll see the item for $3 which is crazy if you ask me.

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These sellers want to get the benefits by decieving people

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