SEO EN GOOGLE. Mi podcast

5 months ago (Edited)

¡Hola a todos! Bienvenidos a mi nuevo podcast. Hoy tenemos temas candentes y novedades que no se pueden perder.

Primero, hablemos de la gran filtración de Google. La semana pasada, se filtraron más de 14.000 funciones de clasificación de búsqueda de Google a través de documentos internos. Aunque hay dudas sobre la actualidad de estos documentos, Google ha confirmado su autenticidad. Rand Fishkin, ex director ejecutivo de Moz, comentó en MozCon que estas filtraciones contradicen las declaraciones públicas de Google y sugirió que nos han estado mintiendo por omisión o desinformación. Fishkin instó a los SEO a realizar más pruebas y no confiar ciegamente en las declaraciones de Google.

En otro tema, las descripciones generales de IA de Google han sido objeto de controversia. Desde su lanzamiento, han surgido ejemplos extraños y, a veces, dañinos. Google ha reconocido que, aunque la mayoría de estas descripciones son buenas, hay espacio para mejoras. Sin embargo, han dejado claro que estas descripciones llegaron para quedarse y seguirán apareciendo en los resultados de búsqueda.

Una noticia importante para los webmasters: Google ha anunciado que a partir del 5 de julio de 2024, dejará de indexar sitios que no sean accesibles desde dispositivos móviles. Esto no se refiere a la compatibilidad móvil, sino a la accesibilidad total desde un móvil. Si tu sitio no se carga en un dispositivo móvil, no será indexado. Esta medida subraya la importancia de la accesibilidad móvil en la estrategia SEO.

Por último, Tom Capper, científico de búsqueda de Moz, advirtió sobre los desafíos futuros del SEO orgánico en MozCon. Aunque los días de responder preguntas básicas están contados, aún hay oportunidades para aquellos que se enfoquen en temas comerciales menos competitivos y en crear contenido de valor que vaya más allá de lo básico.

Esto es todo por hoy. ¡Nos vemos en el próximo episodio con más novedades!

English

Hello everyone! Welcome to our SEO news podcast on Google. Today, we have hot topics and updates you can't miss. First, let's talk about the major Google leak. Last week, over 14,000 Google search ranking functions were leaked through internal documents.

Although there are doubts about the timeliness of these documents, Google has confirmed their authenticity. Rand Fishkin, former CEO of Moz, commented at MozCon that these leaks contradict Google's public statements and suggested that they have been misleading us through omission or misinformation.

Fishkin urged SEOs to conduct more tests and not blindly trust Google's statements. In another topic, Google's AI summaries have been controversial. Since their launch, there have been strange and sometimes harmful examples.

Google has acknowledged that while most of these summaries are good, there is room for improvement. However, they have made it clear that these summaries are here to stay and will continue to appear in search results. An important news for webmasters: Google has announced that starting July 5, 2024, it will stop indexing sites that are not accessible from mobile devices. This refers not only to mobile compatibility but to full accessibility from a mobile. If your site does not load on a mobile device, it will not be indexed. This underscores the importance of mobile accessibility in SEO strategy. Lastly, Tom Capper, a Moz search scientist, warned about the future challenges of organic SEO at MozCon. Although the days of answering basic questions are numbered, there are still opportunities for those who focus on less competitive business topics and create valuable content that goes beyond the basics. That's all for today. See you in the next episode with more news!

English transcript of the podcast

Hello everyone! Welcome to a new episode of our SEO podcast, where we always bring you the latest and juiciest news from the world of Google. I am Alteramelia and today I have a menu full of leaks, controversies, and warnings that you won't want to miss. So get comfortable and let's get started! [Bell sound] First news: Massive leak at Google! Last week, over 14,000 Google search ranking functions were leaked. Yes, you heard right, 14,000! It's as if someone left the treasure trove door open. Although there are some doubts about how current these documents are, Google confirmed they are authentic. Rand Fishkin, former CEO of Moz, left us speechless at MozCon saying that Google has been lying to us by omission or misinformation. Wow, Rand, you don't beat around the bush! So, SEO friends, don't take everything Google says at face value. It's time to put on your detective hats and run more tests! [Detective effect sound] Second news: Google's AI descriptions, angels or demons? Since Google launched its general AI descriptions, we've seen everything: from brilliant to downright embarrassing. Some examples have been so bizarre that they have left us scratching our heads. Google has admitted there is room for improvement, but has made it clear these descriptions are here to stay. So get ready to see more of these AI in your searches. Let's hope they improve and don't make us laugh so much, although a bit of humor never hurts! [Laughter sound] Third news: Webmasters, pay attention! Google has issued a serious warning: starting July 5, 2024, they will stop indexing sites that are not accessible from mobile devices. No, it's not just about your site being mobile-friendly, but it must fully load on a mobile device. So, if your site doesn't load on a phone, goodbye visibility on Google! It's time to ensure